Ben Marcus PhD, Author at CG Life | Life Science and Healthcare Marketing Agency

From Narrative to Story: How We Do Public Relations

Two members of CG Life’s Public Relations department walk us through and discuss four main components to the public relations process.

Magnify Your Marketing and Public Relations with a Strategic Editorial Calendar

The media landscape is extremely noisy, yet your job is to figure out how to generate visibility for your organization. So, how do you set your company up for maximum media coverage in the upcoming year? Start by building an editorial calendar for your organization with help from this blog!

CG Life Media Survey: Public Relations During a Pandemic

The CG Life PR team polled their media network to better understand the changing work environment of journalism. Within, find some of the key learnings from our survey results.

The Medical Benefits of CBD: Real, or Just Hype?

There’s a health food store in my neighborhood that’s been there for ages, and I never looked twice at it until…

How To Write to Experts…About Something They’re Not An Expert In

If you are working in marketing for a life science or healthcare company, chances are, you are writing to a pretty…

Transforming Patient Care in the New Age of Gene Therapy

Standing at the cusp of such an exciting and impactful moment in medicine, we are now more certain than ever that gene therapies can provide life-changing benefits to many. Looking at the horizon, this blog reflects on what gene therapies may mean for patient care, providing examples using some of their earliest disease targets.

How to Restore Trust in Science and Address Public Fear of the Unknown

The growing role of science and technology in public life has created a scenario where the scientific and medical communities can not afford to ignore public distrust. This post explores the causes of distrust in scientific institutions and offers commitments companies can make to restore that trust.