By: Ben Marcus PhD

Magnify Your Marketing and Public Relations with a Strategic Editorial Calendar

The media landscape is extremely noisy, yet your job is to figure out how to generate visibility for your organization. So, how do you set your company up for maximum media coverage in the upcoming year? Start by building an editorial calendar for your organization with help from this blog!

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How to Restore Trust in Science and Address Public Fear of the Unknown

The growing role of science and technology in public life has created a scenario where the scientific and medical communities can not afford to ignore public distrust. This post explores the causes of distrust in scientific institutions and offers commitments companies can make to restore that trust.

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CG Life Media Survey: Public Relations During a Pandemic

The CG Life PR team polled their media network to better understand the changing work environment of journalism. Within, find some of the key learnings from our survey results.

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UNWIND 2019: CG Life Hosts Chicago’s Most Relaxed Networking Event for Life Science Professionals

On June 13, over 160 professionals from all sectors of the life science community joined CG Life at our warehouse-turned-office, event…

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The Medical Benefits of CBD: Real, or Just Hype?

There’s a health food store in my neighborhood that’s been there for ages, and I never looked twice at it until…

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23andMe Sold Your Genetic Data to GSK: What this Means for You, Your Data, and Your Health

Earlier this summer, the often-scrutinized at-home genetic testing company 23andMe sold genetic data from five million customers to the pharmaceutical company…

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How To Write to Experts…About Something They’re Not An Expert In
How To Write to Experts…About Something They’re Not An Expert In

If you are working in marketing for a life science or healthcare company, chances are, you are writing to a pretty…

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Avoiding a PR Nightmare: How Spark Therapeutics Overcame a Potential Crisis in the Launch of Their First Gene Therapy
Avoiding a PR Nightmare: How Spark Therapeutics Overcame a Potential Crisis in the Launch of Their First Gene Therapy

On December 19, 2017, the FDA approved a novel gene therapy that treats diseases that affect vision. Luxturna™, from Spark Therapeutics,…

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Facing the Public’s Fear of Science and Innovation in the Era of Precision Medicine
Facing the Public’s Fear of Science and Innovation in the Era of Precision Medicine

Life science companies are making unprecedented strides in precision medicine, using patients’ personal health data to optimize medical treatment. Access to…

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The Anatomy of a Media Pitch

There is nothing more satisfying to a public relations professional than an editor saying “yes!” to their pitch. But garnering that…

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