By: Benyamin Elias

What Europe’s Tightened Rules for Personal Data Mean for Marketers

In April 2016, the European Union passed a new regulation called the General Data Protection Regulation (GDPR). The regulation, which is…

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Should You Start a Life Science or Healthcare Podcast?

Podcasts continue to rise in popularity as both an entertainment and marketing medium. Fully a quarter of people in the United…

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B2B Marketing in Technical Industries: A Q&A with Steve Johnson

As the fields of life science and healthcare converge, understanding industries and target audiences is more crucial than ever for B2B…

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SEO for Blogs and Web Pages: Know the Difference

Search engine optimization (SEO) has the potential to bring large amounts of free traffic to a website — from specific target…

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Life Science SEO in Action: An Outstanding Example of Evergreen Content

The best content provides long-term value, and the life sciences and healthcare have an outstanding opportunity to create that content. Content…

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Marketing Book Summary: Inside the Magic Kingdom

Marketing thought leaders are prolific, and it can be hard to keep up with the most recent developments in marketing. That’s…

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iBIO IndEx 2017: Amid Political Uncertainty, Industry Collaboration Is Key to Advancement

The effects of technological advances and an uncertain political environment were the focus of this year’s Illinois Biotechnology Innovation Organization (iBIO)…

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The Content Audit: How to Start Content Marketing [Plus Free Assessment Form]

Content marketing is all the rage, but where do you start? You know you want the increased web traffic, audience relationships,…

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Building a Successful Marketing Strategy in an Increasingly Connected World: A Q&A with Jeremiah Worth

As the fields of life science and healthcare converge, deliberate strategy becomes an even more significant backbone of marketing efforts. We…

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5 Key Content Marketing Trends for 2017

Content marketing is gaining traction in the life sciences and healthcare industry, but trends in the industry do not always match…

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