By: Benyamin Elias

Marketing Book Summary: Viralnomics

Marketing thought leaders are prolific, and it can be hard to keep up with the most recent developments in marketing. That’s…

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Marketing Superheroes: Marketing Strategy Lessons from the Marvel v. DC Rivalry

With nearly $11 billion in worldwide box office sales, Marvel is the most successful cinematic franchise of all time. Marvel’s successful…

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Marketing Book Summary: Pre-Suasion

Marketing thought leaders are prolific, and it can be hard to keep up with the most recent developments in marketing. That’s…

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Science and the Internet of Things

Imagine a lab that smoothly, automatically conducts experiments and collects data. A lab that saves time for your scientists (and business)…

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What Do the Next 7 Years Bring for Medtech?

The past year has seen some shake-up in world news, but it remains to be seen precisely how developments will affect…

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Magnify Your Marketing with Brilliant Buyer Personas [Plus Free Guide]

If you went outside and started shouting about your company’s product at the top of your lungs, chances are you would…

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Email Marketing in the Life Sciences: Why You Should be Experimenting

Email is relatively old, pre-dating the widespread use of the Internet. As such, it can be tempting to think of email…

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From Lab to Life Science Marketing: Q&A with Matt Zanon, Senior Web Developer

Not all scientists stay in science: a 2013 NIH study found that 18% of biomedical PhDs work in sciences doing something other than…

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Content Marketing Strategy in Action: Under Armour’s Play in the Digital Health Space

In February of 2015, athletic apparel giant Under Armour acquired the popular diet and exercise app MyFitnessPal, for $475 million. This…

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Driving Web Traffic With Reddit

Hosting a successful life sciences blog isn’t easy. It’s not the writing, it’s the reaching out. How many Pulitzer-prize worthy blog…

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