By: Chris Fisher

How to Maximize a Lean 2021 Marketing Budget [Downloadable]

2021 could be the year of the shrinking marketing budget. When the funds are running down, how do you make the best of what’s still around? We asked the leaders of CG Life’s marketing disciplines how best to allocate limited budgets in their areas of expertise. Here is their advice to you!

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Sooo…How Exactly Does Life Science Research Work?

As science communicators we need to get creative to better engage audiences and connect them to science that surrounds our everyday lives. To put this to practice, we are excited to share our homegrown comic, which provides a fun and informative look at how life science research happens. Check it out here!

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Kick-Ass Ambassadors of Science and Technology That CG Life Looks Up To

In recognition of Women’s History Month and International Women’s Day 2020, the CG Life team shares personal stories about Women in STEM that inspire our team.

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2020 Excitement and Digital Intrigue at CG Life: What Will this Year Bring?

CG Life’s multi-disciplinary marketing & communications team discusses what events, trends, & practices they are excited for in 2020.

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Recent Trends in R&D Spending: The Landscape of Private Investment in Science

Private investment in science plays a growing role in R&D, especially in the US. Learn more about this trend in our overview of private R&D spending.

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Private Investment and Science: How Marketing & Communications Can Bridge Two Worlds

To encourage science funding and guide investor groups towards successful investment (either for the first time or to expand their existing portfolio), we discuss a few common pitfalls encountered when these worlds collide and how a science marketing and communications strategy often functions as a natural interface between investors and scientific founders.

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Scientific Conference Tips: Maximizing Your Impact as a Scientist & Person

Pick up some general behaviors to add to (or remove from) your conference repertoire to help establish an impact among the crowd.

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Purchasing Power: Reflections from a Laboratory Pocketbook Keeper

Biotech, pharma, and other scientific research operations increasingly have access to large sums of cash in the form of grants and/or…

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