By: Erik Clausen
How to Give a Masterful Media Interview in the Life Sciences
There are risks to engaging public audiences in any form. Media interviews can feel treacherous, but with preparation you can crush it. Learn how life science companies can nail their interviews in this blog.Read More
A New Sheriff in Town—What Can the Life Sciences Expect from a Biden White House?
We’ve all had enough of talk of the past! Let’s look at what the future might hold for the life science industry – and its marketers – under the policy changes promised by the newly-minted Biden Administration.Read More
Looking Back at the Trump Administration’s Impact on the Life Science Industry
Four years ago, Erik Clausen, CG Life Managing Partner, predicted the Trump Administration’s impact on the Life Sciences and it’s marketers (like us). Find if he was right in this blog!Read More
CG Life Makes MM&M Top 100 Healthcare Agencies: Time for Matching Tattoos?
We made MM&M’s top 100 North American Healthcare agencies of 2020! Time for the team to get some matching tattoos!Read More
Marketing Rules to Follow During Uncertain Economic Times
While uncertainty is reigning during the current global pandemic, economic indicators are pointing to a coming recession. Despite this turbulence, marketing should remain an integral part of your business. Read our advice for positioning your business to beat a recession.Read More
UNWIND 2019: Social Networking the Old School Way – In Person!
Long ago, we here at CG Life grew tired of infomercial-like presentations and the hefty entry fees that have been the…Read More
Does Storytelling in Science Require an Audience’s Trust?
Last year, I was fortunate enough to attend “An Astrophysicist Goes to the Movies”—a talk given by Dr. Neil DeGrasse Tyson…Read More
Dreams that Might Come True During J.P. Morgan Healthcare Conference & Biotech Showcase Week
You’ve spent months getting your Biotech Showcase game plan and J.P. Morgan conference strategy ready for biotech’s “big show” – that…Read More
2019 Marketing Strategy: Ensuring Your Marketing Team has the Marketing Skills to Succeed
If you’ve followed our Marketing Strategy series over the past few months, then congratulations! You’re now an elite, badass marketing superhero…Read More