By: Erik Clausen

The State of Life Science Marketing

Chempetitive Group created our inaugural “The Life Science Marketing Field Guide” because – let’s face it – your job as a…

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Going Vertical: Professional Services Firms and the Life Science Market

For a services firm of any kind, the benefits of accessing the life science market are pretty straightforward. When a potential…

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Surviving the J.P. Morgan Healthcare Conference [Plus Insider’s Guide]

Each January, the J.P. Morgan Healthcare Conference – perhaps the life science industry’s largest and most frenzied conference of the year…

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The Year of Doing More. Better.

If you’re like most people, the idea of doing more and doing better doesn’t sound like a great idea. After all,…

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The J.P. Morgan Healthcare Conference: Worth the Fuss?

Attendance is by invitation only. There’s no trade show floor. And, good luck tracking down information on speakers and schedules if…

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The Power of ‘Why?’

Why can one little word make people either supremely uncomfortable or elated? Why can this word build or break consensus to…

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A Good Content Strategy Means Looking Within

When it comes to content marketing, as the great philosopher David Lee Roth once said, “Everybody wants some!” Content strategy is…

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Like It or Not, FDA, Social Media is Here to Stay

While the latest draft guidance from the FDA on responding to off-label requests sheds some light on the agency’s social media…

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What’s in a Word? Plenty, When Used Correctly

A friend recently shared an article from The Economist about why language is not writing and it got me thinking about…

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We Hosted Our First Life Science Network UNWIND, Crowd Goes Wild

In November 2011, Chempetitive Group hosted and sponsored the first ever UNWIND happy hour from the Life Science Network in San…

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