By: Erik Clausen

What’s in a Word? Plenty, When Used Correctly

A friend recently shared an article from The Economist about why language is not writing and it got me thinking about…

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We Hosted Our First Life Science Network UNWIND, Crowd Goes Wild

In November 2011, Chempetitive Group hosted and sponsored the first ever UNWIND happy hour from the Life Science Network in San…

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The Scientist is Dead. Long Live The Scientist.

Like many across the life sciences, we were shocked to learn earlier this week that The Scientist – a reading staple…

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Crisis Communications 101: When Saying “Sorry” Isn’t Enough

Even if you haven’t experienced a crisis situation first-hand while working for an organization, you have hopefully at least read your…

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Americans & English: Divided by a Common Language

American Independence was declared after the British Parliament insisted on its right to tax American colonists and the Americans claimed their…

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Thinking Up Something Better: A Front Row Seat for Innovation

We would love to be Einstein’s go-to agency, but time travel isn’t safe yet. Plus, as life science marketers, we have…

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‘Strategic’ Is an Adjective

The late sixth century B.C. military strategist Sun Tzu (Art of War) wrote, “Strategy without tactics is the slowest route to…

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Life-science-finance-a-palooza

One could make an easy argument that the action in San Francisco this week is as good a prognosticator as there…

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So, You’re a Storyteller

One Christmas Day, early in my career, my grandmother asked what it was that I was doing with myself in that…

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