By: Erik Clausen

The Scientist is Dead. Long Live The Scientist.

Like many across the life sciences, we were shocked to learn earlier this week that The Scientist – a reading staple…

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Crisis Communications 101: When Saying “Sorry” Isn’t Enough

Even if you haven’t experienced a crisis situation first-hand while working for an organization, you have hopefully at least read your…

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Americans & English: Divided by a Common Language

American Independence was declared after the British Parliament insisted on its right to tax American colonists and the Americans claimed their…

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Thinking Up Something Better: A Front Row Seat for Innovation

We would love to be Einstein’s go-to agency, but time travel isn’t safe yet. Plus, as life science marketers, we have…

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‘Strategic’ Is an Adjective

The late sixth century B.C. military strategist Sun Tzu (Art of War) wrote, “Strategy without tactics is the slowest route to…

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Life-science-finance-a-palooza

One could make an easy argument that the action in San Francisco this week is as good a prognosticator as there…

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So, You’re a Storyteller

One Christmas Day, early in my career, my grandmother asked what it was that I was doing with myself in that…

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