By: Erik Clausen

The Power of ‘Why?’

Why can one little word make people either supremely uncomfortable or elated? Why can this word build or break consensus to…

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A Good Content Strategy Means Looking Within

When it comes to content marketing, as the great philosopher David Lee Roth once said, “Everybody wants some!” Content strategy is…

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Like It or Not, FDA, Social Media is Here to Stay

While the latest draft guidance from the FDA on responding to off-label requests sheds some light on the agency’s social media…

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What’s in a Word? Plenty, When Used Correctly

A friend recently shared an article from The Economist about why language is not writing and it got me thinking about…

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We Hosted Our First Life Science Network UNWIND, Crowd Goes Wild

In November 2011, Chempetitive Group hosted and sponsored the first ever UNWIND happy hour from the Life Science Network in San…

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The Scientist is Dead. Long Live The Scientist.

Like many across the life sciences, we were shocked to learn earlier this week that The Scientist – a reading staple…

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Crisis Communications 101: When Saying “Sorry” Isn’t Enough

Even if you haven’t experienced a crisis situation first-hand while working for an organization, you have hopefully at least read your…

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Americans & English: Divided by a Common Language

American Independence was declared after the British Parliament insisted on its right to tax American colonists and the Americans claimed their…

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Thinking Up Something Better: A Front Row Seat for Innovation

We would love to be Einstein’s go-to agency, but time travel isn’t safe yet. Plus, as life science marketers, we have…

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‘Strategic’ Is an Adjective

The late sixth century B.C. military strategist Sun Tzu (Art of War) wrote, “Strategy without tactics is the slowest route to…

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