By: Erik Clausen
Crisis Communications 101: When Saying “Sorry” Isn’t Enough
Even if you haven’t experienced a crisis situation first-hand while working for an organization, you have hopefully at least read your…
Read MoreThinking Up Something Better: A Front Row Seat for Innovation
We would love to be Einstein’s go-to agency, but time travel isn’t safe yet. Plus, as life science marketers, we have…
Read MoreLife-science-finance-a-palooza
One could make an easy argument that the action in San Francisco this week is as good a prognosticator as there…
Read MoreAmericans & English: Divided by a Common Language
American Independence was declared after the British Parliament insisted on its right to tax American colonists and the Americans claimed their…
Read More‘Strategic’ Is an Adjective
The late sixth century B.C. military strategist Sun Tzu (Art of War) wrote, “Strategy without tactics is the slowest route to…
Read MoreSo, You’re a Storyteller
One Christmas Day, early in my career, my grandmother asked what it was that I was doing with myself in that…
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