By: Karen Sparks

5 Things Sales Teams Can Do Right Now to Help Marketing Efforts

Sales teams can utilize their additional bandwidth and their skillset to make marketing efforts more effective and helpful to potential customers. Here are 5 things your sales team can do when in-person visits are on hold to help your marketing team generate qualified leads.

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2019 Marketing Plan: Defining Core Marketing Messaging

One important step in the development of a 2019 strategic marketing plan is alignment on marketing messaging. While your corporate positioning…

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5 Reasons to Send Your Marketing Team to Trade Shows and Conferences

Companies spend hundreds of thousands of dollars each year on trade show presence. The opportunity for face-to-face time with prospective customers…

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10 Things Your Marketing Team Needs to Know About Sales

I’ve worked in communications/marketing for 17 years. My husband has been in life science sales for even longer. There are often…

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Context Is Everything: Lessons in Advertising, Media Planning and Buying

One of the “newer” and most talked-about paid media planning and buying practices is contextual advertising. At its core, it has…

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Marketing Notes: Karen Sparks Flashes Creative Briefs [Plus Free Guide]

Prepare to conquer your greatest life science marketing challenges. That’s right – it’s the CG Cliff Notes Series. We Q&A our…

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A Method for Keeping Creative Projects on Brand, on Budget and on Time

The creative elements of a marketing campaign are often the most exciting to develop. It’s where memorable visuals and precise copy…

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A Strategy and a Tactic Walk Into a Bar…

A strategy and a tactic walk into a bar. The strategy orders a beer. The bartender pours the beer but serves…

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Process is a Change, Not an Event

Start with a creative roadmap: Always start a new project by defining the goal you are aiming to achieve and the…

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The clients are coming! The clients are coming!

A few key elements are required for a successful off-site meeting. Commitment to actively participate A clear goal and agreed-upon deliverable…

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