By: Karen Sparks

Karen_Sparks-defining-marketing-messages
2019 Marketing Plan: Defining Core Marketing Messaging

One important step in the development of a 2019 strategic marketing plan is alignment on marketing messaging. While your corporate positioning…

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5 Reasons to Send Your Marketing Team to Trade Shows and Conferences

Companies spend hundreds of thousands of dollars each year on trade show presence. The opportunity for face-to-face time with prospective customers…

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10 Things Your Marketing Team Needs to Know About Sales

I’ve worked in communications/marketing for 17 years. My husband has been in life science sales for even longer. There are often…

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Context Is Everything: Lessons in Advertising, Media Planning and Buying

One of the “newer” and most talked-about paid media planning and buying practices is contextual advertising. At its core, it has…

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Marketing Notes: Karen Sparks Flashes Creative Briefs [Plus Free Guide]

Prepare to conquer your greatest life science marketing challenges. That’s right – it’s the CG Cliff Notes Series. We Q&A our…

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A Method for Keeping Creative Projects on Brand, on Budget and on Time

The creative elements of a marketing campaign are often the most exciting to develop. It’s where memorable visuals and precise copy…

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A Strategy and a Tactic Walk Into a Bar…

A strategy and a tactic walk into a bar. The strategy orders a beer. The bartender pours the beer but serves…

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Process is a Change, Not an Event

Start with a creative roadmap: Always start a new project by defining the goal you are aiming to achieve and the…

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The clients are coming! The clients are coming!

A few key elements are required for a successful off-site meeting. Commitment to actively participate A clear goal and agreed-upon deliverable…

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