By: Karen Sparks
2019 Marketing Plan: Defining Core Marketing Messaging
One important step in the development of a 2019 strategic marketing plan is alignment on marketing messaging. While your corporate positioning…
Read More5 Reasons to Send Your Marketing Team to Trade Shows and Conferences
Companies spend hundreds of thousands of dollars each year on trade show presence. The opportunity for face-to-face time with prospective customers…
Read More10 Things Your Marketing Team Needs to Know About Sales
I’ve worked in communications/marketing for 17 years. My husband has been in life science sales for even longer. There are often…
Read MoreContext Is Everything: Lessons in Advertising, Media Planning and Buying
One of the “newer” and most talked-about paid media planning and buying practices is contextual advertising. At its core, it has…
Read MoreMarketing Notes: Karen Sparks Flashes Creative Briefs [Plus Free Guide]
Prepare to conquer your greatest life science marketing challenges. That’s right – it’s the CG Cliff Notes Series. We Q&A our…
Read MoreA Method for Keeping Creative Projects on Brand, on Budget and on Time
The creative elements of a marketing campaign are often the most exciting to develop. It’s where memorable visuals and precise copy…
Read MoreA Strategy and a Tactic Walk Into a Bar…
A strategy and a tactic walk into a bar. The strategy orders a beer. The bartender pours the beer but serves…
Read MoreProcess is a Change, Not an Event
Start with a creative roadmap: Always start a new project by defining the goal you are aiming to achieve and the…
Read MoreThe clients are coming! The clients are coming!
A few key elements are required for a successful off-site meeting. Commitment to actively participate A clear goal and agreed-upon deliverable…
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