By: Ken Li
Using Content to Drive Your Customer Experience Strategy
In a recent Marketing 360 post, we emphasized the importance of building thematic content collections that matter to customers rather than…
Read MorePR Planning 101: PR as a Content Engine
Sun Tzu, author of The Art of War, said that “tactics without strategy is the noise before defeat.” Your activity must…
Read More2014 AACC Roundup: Big Data, Fertility and Faster Tests
The 2014 American Association for Clinical Chemistry’s (AACC) annual meeting in Chicago was packed with new information for clinicians and physicians…
Read More3 Ways a Content Marketing Strategy Can Power Your Public Relations Efforts
Some things just go well together. Bacon and eggs. Penn and Teller. John, Paul, George and Ringo. In each of these…
Read MoreA Chemversation about Twitter
Talk about the three most read @Chempetitive tweets in December and you’ve got yourself a Chemversation. Snap, easy as that! Look…
Read MoreHow to Avoid Being a “Waste of Time” to Sales
Chempetitive staff participates in ChemUniversity, where life science opinion leaders immerse us in their business. We take time for this because…
Read MoreScientists and Marketers: We Are Not So Different, You and I
While elucidating‡ a kinase’s mechanism of action may be completely different from branding a life science company, scientists and marketers are…
Read MoreGoing Straight to the Customer
Bio-Rad wanted me to visit their customer UC Davis post doc Ryan Jensen (pictured above), who was beta testing the company’s…
Read MoreWhat Can the Shirley Sherrod Story Tell Us All About Judging the FDA
In June, the FDA sent letters to consumer genotyping companies—the companies that analyze your spit and tell you what diseases you’re…
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