By: Ken Li

Using Content to Drive Your Customer Experience Strategy

In a recent Marketing 360 post, we emphasized the importance of building thematic content collections that matter to customers rather than…

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PR Planning 101: PR as a Content Engine

Sun Tzu, author of The Art of War, said that “tactics without strategy is the noise before defeat.” Your activity must…

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2014 AACC Roundup: Big Data, Fertility and Faster Tests

The 2014 American Association for Clinical Chemistry’s (AACC) annual meeting in Chicago was packed with new information for clinicians and physicians…

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3 Ways a Content Marketing Strategy Can Power Your Public Relations Efforts

Some things just go well together. Bacon and eggs. Penn and Teller. John, Paul, George and Ringo. In each of these…

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A Chemversation about Twitter

Talk about the three most read @Chempetitive tweets in December and you’ve got yourself a Chemversation. Snap, easy as that! Look…

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How to Avoid Being a “Waste of Time” to Sales

Chempetitive staff participates in ChemUniversity, where life science opinion leaders immerse us in their business. We take time for this because…

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Scientists and Marketers: We Are Not So Different, You and I

While elucidating‡ a kinase’s mechanism of action may be completely different from branding a life science company, scientists and marketers are…

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Going Straight to the Customer

Bio-Rad wanted me to visit their customer UC Davis post doc Ryan Jensen (pictured above), who was beta testing the company’s…

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What Can the Shirley Sherrod Story Tell Us All About Judging the FDA

In June, the FDA sent letters to consumer genotyping companies—the companies that analyze your spit and tell you what diseases you’re…

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