By: Murad Sabzali

Content Opportunities with new competitors
Essential Steps to Launching Your 2019 Marketing Plan

Back in the days, before CG Life, I was actually on the client side, heading up marketing for a specialty chemicals…

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Core-Labs-On-Tap-Chicago
CORElaborating at CG Life: Understanding The Core (Lab) Marketing Challenges

Core labs play a critical role in scientific discovery and development. These centralized laboratories offer state-of-the-art facilities, programs and highly skilled…

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Two Blocks
Life. Science. 15 years.

It may seem counter intuitive, and even sound like heresy, but rather than conforming to the typical agency formula and rhetoric…

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It’s like Finding Money: Repurposing Content Marketing

Being very deliberate about creating specific content based on a buyer’s journey, and then distributing said content, might not necessarily be…

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Happy Valentine’s Day!

Happy Valentine’s Day! It’s been one year since we launched CG Life, version 2.0 of Chempetitive Group. We want to take…

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Political Uncertainty and the Impact on Healthcare and Life Science Marketing Budgets

A recent article in Fox Business on the biotech industry and the national elections, titled “Why Biotech Investors Are Terrified of…

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What’s In a Name? More Than You Think

The naming process should never be a casual exercise. If you have kids, you know this all too well. You go…

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Getting High

Rooftop represents a unique environment, giving us refuge from extinguishing daily fires and helping us remove walls of creative confinement. Musical…

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Brand 911

To build a truly unique brand—one that has equity and serves as a quantifiable asset—takes time and commitment. It’s really a…

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London Calling

We now serve the Queen. We’re trading our java for Earl Grey. Fries are now chips, chips are now crisps, and…

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