By: Murad Sabzali

Content Opportunities with new competitors
Essential Steps to Launching Your 2019 Marketing Plan

Back in the days, before CG Life, I was actually on the client side, heading up marketing for a specialty chemicals…

Read More
CORElaborating at CG Life: Understanding The Core (Lab) Marketing Challenges

Core labs play a critical role in scientific discovery and development. These centralized laboratories offer state-of-the-art facilities, programs and highly skilled…

Read More
Two Blocks
Life. Science. 15 years.

It may seem counter intuitive, and even sound like heresy, but rather than conforming to the typical agency formula and rhetoric…

Read More
It’s like Finding Money: Repurposing Content Marketing

Being very deliberate about creating specific content based on a buyer’s journey, and then distributing said content, might not necessarily be…

Read More
Happy Valentine’s Day!

Happy Valentine’s Day! It’s been one year since we launched CG Life, version 2.0 of Chempetitive Group. We want to take…

Read More
Political Uncertainty and the Impact on Healthcare and Life Science Marketing Budgets

A recent article in Fox Business on the biotech industry and the national elections, titled “Why Biotech Investors Are Terrified of…

Read More
What’s In a Name? More Than You Think

The naming process should never be a casual exercise. If you have kids, you know this all too well. You go…

Read More
Getting High

Rooftop represents a unique environment, giving us refuge from extinguishing daily fires and helping us remove walls of creative confinement. Musical…

Read More
Brand 911

To build a truly unique brand—one that has equity and serves as a quantifiable asset—takes time and commitment. It’s really a…

Read More
London Calling

We now serve the Queen. We’re trading our java for Earl Grey. Fries are now chips, chips are now crisps, and…

Read More