By: Murad Sabzali
Essential Steps to Launching Your 2019 Marketing Plan
Back in the days, before CG Life, I was actually on the client side, heading up marketing for a specialty chemicals…
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CORElaborating at CG Life: Understanding The Core (Lab) Marketing Challenges
Core labs play a critical role in scientific discovery and development. These centralized laboratories offer state-of-the-art facilities, programs and highly skilled…
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Life. Science. 15 years.
It may seem counter intuitive, and even sound like heresy, but rather than conforming to the typical agency formula and rhetoric…
Read MoreIt’s like Finding Money: Repurposing Content Marketing
Being very deliberate about creating specific content based on a buyer’s journey, and then distributing said content, might not necessarily be…
Read MoreHappy Valentine’s Day!
Happy Valentine’s Day! It’s been one year since we launched CG Life, version 2.0 of Chempetitive Group. We want to take…
Read MorePolitical Uncertainty and the Impact on Healthcare and Life Science Marketing Budgets
A recent article in Fox Business on the biotech industry and the national elections, titled “Why Biotech Investors Are Terrified of…
Read MoreWhat’s In a Name? More Than You Think
The naming process should never be a casual exercise. If you have kids, you know this all too well. You go…
Read MoreGetting High
Rooftop represents a unique environment, giving us refuge from extinguishing daily fires and helping us remove walls of creative confinement. Musical…
Read MoreLondon Calling
We now serve the Queen. We’re trading our java for Earl Grey. Fries are now chips, chips are now crisps, and…
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