By: Stacy Fields

the new digital marketing era
Digital Marketing Strategy Best Practices Part 1: The New Era of Digital Advertising

Digital marketing strategy has evolved and with it the evolution of using big data. With the constant advance of technology and…

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The New World of Measuring Digital Advertising: Viewability, Analytics, and A/B Testing

You’ve already paid for banner ads and leaderboards. But what happens when your target audience installs ad blocking software—or simply never…

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Marketing 360: What Are Programmatic Ads?

When many of us started in marketing, you had to work directly through your favorite publications to show banner ads to…

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Exploring Google’s New Expanded Text Ads

Google AdWords Expanded Text Ads (ETA) are here! As we learned at the Google Performance Summit this change has been in…

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Miss the Google 2016 Performance Summit? We Have Your Recap

If you don’t find yourself in the daily trenches of the digital marketing world—but still want to know what Google is…

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Marketing 360: Tracking Banner Ads

The Next Era of Digital Display Advertising Before the Internet age… science marketers relied on printed ads, securing spots in newspapers,…

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