By: Steve Johnson

Steve-Johnson-Marketing-Target-Audience
2019 Marketing Strategy: Audience and Target Market Research

You may have noticed my colleagues at CG Life have been dropping some strong marketing knowledge recently in a series of…

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Best Practices for Audience Insight: Understanding Your Customers’ Mindset

Audience insight is easier than ever – digital focus groups and online analytics tools bring deep market research within reach for…

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What’s in a name?

There’s a lot of pressure when it comes to planting a name on a little one. You want to make sure…

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Everything Communicates. Even Bacteria.

I’m not new to this marketing gig. I’m really not. Twenty-two years of staying on top of the most effective ways…

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What Your Agency Really Should Be Doing

Your agency should challenge you. They should politely prod and ask the difficult questions so they have the information necessary to…

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You Were Awesome, 2010, but We Can’t Wait to Meet 2011

Of course, with any growing family comes the need for new digs. In Chicago, we moved into a new loft space…

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A Truly Evolving Brand

The logo was created as a “Biogram”, which creates a new version of it self every day, reflecting how the University…

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Status Quo Sucks. Most of the Time.

But what really has made the Corona brand successful is the consistency of the campaign message. The company and their agency,…

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