By: Todd Kuna

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Strategic Communications for Pre-Commercial Biopharma Organizations

Recent economic stressors are challenging the biopharma R&D pipeline, forcing many companies to make tough strategic decisions and unprecedented cuts to R&D programs. While we can’t change the macro landscape, there are certain strategic moves that pre-commercial companies can make to garner attention, create traction, and potentially secure fresh resources. Those moves center around communications.

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Marketing Lessons for Life Science Startups: Three Areas of Focus

Recently, I had the privilege of visiting the University of Illinois in Champaign-Urbana to speak to a group of young scientists…

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Forecasting Life Science and Healthcare Sales in a Post-Pandemic World

To better understand how how life science and healthcare sales have been affected by our new “normal,” we sat down with a number of sales managers to hear their predictions for the long-term outlook of their efforts. Within, read about some key trends and adaptation insights collected from our conversations.

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CORElaborating at CG Life: Understanding The Core (Lab) Marketing Challenges

Core labs play a critical role in scientific discovery and development. These centralized laboratories offer state-of-the-art facilities, programs and highly skilled…

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