Be Bon Iver: Using a Marketing Army to Curate an Intimate (Brand) Relationship
Creating a personal experience with strategic integrated marketing cultivates memorable brand relationships. In this blog, learn how we can take inspiration from Bon Iver to build these kinds of fruitful one-on-one connections and drive productive relationships.Read More
A New Sheriff in Town—What Can the Life Sciences Expect from a Biden White House?
We’ve all had enough of talk of the past! Let’s look at what the future might hold for the life science industry – and its marketers – under the policy changes promised by the newly-minted Biden Administration.Read More
Looking Back at the Trump Administration’s Impact on the Life Science Industry
Four years ago, Erik Clausen, CG Life Managing Partner, predicted the Trump Administration’s impact on the Life Sciences and it’s marketers (like us). Find if he was right in this blog!Read More
Intellectual Property Rights Fuel Innovation, But What’s Their Place In A Public Health Crisis?
COVID-19 has changed innumerable things including intellectual property conversations. See how a potential 2021 shift in IP ideology compares to a similar public health crisis in 2001.Read More
Science Marketing Lessons from the Real Social Media Influencers: Pets!
We know you’ve seen 100 other science marketing tips articles around the internet, but we bet you’ve never seen one like this! In this blog we discuss the useful new knowledge we’ve gotten from a very exclusive source: pets on social media.Read More
How to Maximize a Lean 2021 Marketing Budget [Downloadable]
2021 could be the year of the shrinking marketing budget. When the funds are running down, how do you make the best of what’s still around? We asked the leaders of CG Life’s marketing disciplines how best to allocate limited budgets in their areas of expertise. Here is their advice to you!Read More
Magnify Your Marketing and Public Relations with a Strategic Editorial Calendar
The media landscape is extremely noisy, yet your job is to figure out how to generate visibility for your organization. So, how do you set your company up for maximum media coverage in the upcoming year? Start by building an editorial calendar for your organization with help from this blog!Read More
5 Things Sales Teams Can Do Right Now to Help Marketing Efforts
Sales teams can utilize their additional bandwidth and their skillset to make marketing efforts more effective and helpful to potential customers. Here are 5 things your sales team can do when in-person visits are on hold to help your marketing team generate qualified leads.Read More