CG Life in Forbes: “Don’t Believe These 13 Myths About Partnering With An Agency”

Often, when a company hasn’t previously worked with an agency, there is a misconception that the agency will simply be a megaphone. That’s not how to get the best results from a strategic agency. Similar to an attorney-client relationship, the client company must share the good, bad and ugly in confidence to empower the agency to give their best recommendations and execution.