The Market Element, a CG Life Agency, is currently looking for a Digital Marketing Account Manager with 2+ years of digital marketing experience. This is a strategic role in account management that will primarily involve building client relationships through regular, proactive and value-added communication, driving account strategy, campaign execution, and finally, team leadership and development. Candidates should be familiar with all aspects of online marketing and be able to show a track record of successful outcomes with account management, performance and leadership. 

Responsibilities

  • Develop best-in-class digital marketing solutions for clients based on their goals and objectives
  • Account and campaign strategy development, ongoing results analysis, optimization and strategy refinement 
  • Driving and delivering flawless client service by maintaining exceptional relationships with key decisions makers 
  • Account direction and management including setting client expectations, project plans, budgeting and forecasting, and overseeing quality and accuracy of deliverables 
  • Manage a team of interactive marketing professionals, create development plans and track training progress and opportunities for growth 
  • Prepare for and attend all client and internal meetings, present reports, and communicate daily with clients 
  • Research and pursue opportunities for client growth 
  • Creation of proposals, monthly reports and dashboards 
  • Assistance with research and presentations for new business development as necessary 
  • Staying up-to-date on industry news, technology trends and best practices 

The ideal candidate 

  • 2+ years of digital marketing experience 
  • Hands-on experience with HubSpot, Marketo, Pardot, and/or other marketing automation platforms 
  • A solid understanding of the digital marketing industry (marketing principles, web development, measurement and analytics, inbound marketing, internet technology, UI/UX, content strategy, etc.) and the ability to “connect-the-dots” across channels and touchpoints 
  • An exceptional work ethic and the willingness to go above and beyond to get the job done while maintaining a supportive, empowering and positive attitude 
  • Takes initiative to innovate and solve problems without direct supervision and/or direction 
  • Strong analytical skills and business acumen are a must, along with the ability to be both detail and deadline oriented while managing multiple projects 
  • Integrate and analyze data from all forms of online media including paid search, organic search, display, email, social media, etc. to make decisions, optimize accounts and accomplish clients’ high-level goals 
  • Direct experience with marketing automation, PPC, SEO, social media advertising, lead nurturing, and email campaign strategy and execution 
  • A proven track record of account management and/or team/department management and leadership experience 
  • Solid understanding of UI/UX including, but not limited to best practices, tools, conversion rate optimization, and A/B testing 
  • Exceptional written and verbal communication skills 
  • Working knowledge of Google Analytics, Google AdWords, Microsoft Office product suite 
  • Familiarity with HTML and CSS a plus 

To apply, send us your resume to jobs@cglife.com along with a cover letter that introduces yourself and communicates how you and The Market Element are a perfect match with a shared passion for translating science and healthcare into communications and marketing programs that deliver results. Oh, and let us know your favorite scientist while you’re at it.