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Parallax

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The Economy, Stupid

Super smart. Ambitious. Hard working. And jobless. Know anybody like this? We do, and you probably do too. No one—not even those with a PhD—is immune from the economy, which was the common thread of our three most read @Chempetitive tweets in May. The number of PhDs collecting food stamps tripled from 2007 to 2010 according to a May 6 story in the Chronicle of Higher Education. Reading Robert Oscar Lopez’s story in the comments section (1,052 likes) will break your heart (quick version @5:27). Will you still be eating Ramen after your diploma? Interestingly, not a single professor in science, technology, engineering or math (STEM) was quoted. What’s it going to take to get the economy back on the right track? Innovation. Fast Company reported on MIT scientists who invented a user interface that Olivia Newton John would love: it gets physical. Imagine manipulating a ball floating in front of you to use your computer. Or better yet, watch it here:

Once we innovate, what’s the best way to market it? By telling a story. Humans are hardwired to pay attention to stories, and according to one digital strategist, PR—not advertising—should lead the way. Inconceivable (24:18)? Don and I have (somewhat) divergent opinions on this Advertising Age article, and you might be surprised to see what sides we take. While your agarose mini gel runs for the next half-hour, listen to the latest podcast. (Bonus: if the pen is mightier than the sword, what’s mightier than the pen? Find out @17.08. Plus, listen for a reference to the cosmos’s coolest astrophysicist @16:32).


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