Does Storytelling in Science Require an Audience’s Trust?
Last year, I was fortunate enough to attend “An Astrophysicist Goes to the Movies”—a talk given by Dr. Neil DeGrasse Tyson…Read More
How to Incorporate Evergreen Content into Your Life Science Content Marketing Strategy
The ability to self-publish content instantly, with the click of a mouse, can be a blessing: it means that anyone can…Read More
Gated vs. Ungated Content: Deciding Between Links or Leads
As a follow up to last week’s blog post on content length, let’s address another common content marketing question that we…Read More
Long Form Content Or Short Form Content: How Long Should Your Content Be?
A frequent question we get from clients is about long form content vs. short form content, and which is better for…Read More
Marketing Begins at Hello: Personalizing Your Elevator Pitch
Marketing trends are evolving, allowing you to be able to connect with your audience on a more personal level throughout your…Read More
Dreams that Might Come True During J.P. Morgan Healthcare Conference & Biotech Showcase Week
You’ve spent months getting your Biotech Showcase game plan and J.P. Morgan conference strategy ready for biotech’s “big show” – that…Read More
2019 Marketing Strategy: Ensuring Your Marketing Team has the Marketing Skills to Succeed
If you’ve followed our Marketing Strategy series over the past few months, then congratulations! You’re now an elite, badass marketing superhero…Read More
2019 Marketing Strategy: Audience and Target Market Research
You may have noticed my colleagues at CG Life have been dropping some strong marketing knowledge recently in a series of…Read More