Science Marketing Lessons from the Real Social Media Influencers: Pets!
We know you’ve seen 100 other science marketing tips articles around the internet, but we bet you’ve never seen one like this! In this blog we discuss the useful new knowledge we’ve gotten from a very exclusive source: pets on social media.Read More
How to Maximize a Lean 2021 Marketing Budget [Downloadable]
2021 could be the year of the shrinking marketing budget. When the funds are running down, how do you make the best of what’s still around? We asked the leaders of CG Life’s marketing disciplines how best to allocate limited budgets in their areas of expertise. Here is their advice to you!Read More
Magnify Your Marketing and Public Relations with a Strategic Editorial Calendar
The media landscape is extremely noisy, yet your job is to figure out how to generate visibility for your organization. So, how do you set your company up for maximum media coverage in the upcoming year? Start by building an editorial calendar for your organization with help from this blog!Read More
5 Things Sales Teams Can Do Right Now to Help Marketing Efforts
Sales teams can utilize their additional bandwidth and their skillset to make marketing efforts more effective and helpful to potential customers. Here are 5 things your sales team can do when in-person visits are on hold to help your marketing team generate qualified leads.Read More
How to Put Science Under Scrutiny: A Guide to Critically Evaluating Information
At CG Life, we have to tackle new scientific topics on a weekly, sometimes daily, basis. This blog post discusses different sources of scientific information and the tactics we use to exercise our critical comprehension skills and prioritize scientific information to rapidly become well-informed.Read More
Has the Global Pandemic Changed Science Communication Forever?
Turns out, a global pandemic brings both significant attention and change to the scientific community. Shocker, we know! As a result, has science communication changed forever? Yes! Find out how!Read More
How to Make the Most of Virtual Trade Shows, Events, and Conferences
Virtual trade shows, events, and conferences are here to stay. Even still, it may be difficult to adjust to this growing form of virtual communication and networking. Get yourself virtual event ready with this blog.Read More
Sooo…How Exactly Does Life Science Research Work?
As science communicators we need to get creative to better engage audiences and connect them to science that surrounds our everyday lives. To put this to practice, we are excited to share our homegrown comic, which provides a fun and informative look at how life science research happens. Check it out here!Read More
How to Restore Trust in Science and Address Public Fear of the Unknown
The growing role of science and technology in public life has created a scenario where the scientific and medical communities can not afford to ignore public distrust. This post explores the causes of distrust in scientific institutions and offers commitments companies can make to restore that trust.Read More
For Many, Now is the Time to Listen
Public outcry in the wake of George Floyd’s death has left many businesses wondering about what their place in the conversation should be. To determine this, organizations must first drastically increase their listening and self-education practices with respect to conversations of racial discrimination and promoting diversity.Read More