Life Lessons

How to Restore Trust in Science and Address Public Fear of the Unknown

The growing role of science and technology in public life has created a scenario where the scientific and medical communities can not afford to ignore public distrust. This post explores the causes of distrust in scientific institutions and offers commitments companies can make to restore that trust.

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For Many, Now is the Time to Listen

Public outcry in the wake of George Floyd’s death has left many businesses wondering about what their place in the conversation should be. To determine this, organizations must first drastically increase their listening and self-education practices with respect to conversations of racial discrimination and promoting diversity.

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Forecasting Life Science and Healthcare Sales in a Post-Pandemic World

To better understand how how life science and healthcare sales have been affected by our new “normal,” we sat down with a number of sales managers to hear their predictions for the long-term outlook of their efforts. Within, read about some key trends and adaptation insights collected from our conversations.

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CG Life Makes MM&M Top 100 Healthcare Agencies: Time for Matching Tattoos?

We made MM&M’s top 100 North American Healthcare agencies of 2020! Time for the team to get some matching tattoos!

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CG Life Media Survey: Public Relations During a Pandemic

The CG Life PR team polled their media network to better understand the changing work environment of journalism. Within, find some of the key learnings from our survey results.

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Marketing Rules to Follow During Uncertain Economic Times

While uncertainty is reigning during the current global pandemic, economic indicators are pointing to a coming recession. Despite this turbulence, marketing should remain an integral part of your business. Read our advice for positioning your business to beat a recession.

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Finding Flowers After the Storm: How to Optimize Your Time and Prepare Your Business for Re-Entry

The coronavirus has impacted businesses in ways that we may have never anticipated. However, you can take this inherently negative situation and look at it as motivation to consider and develop new strategies you could put in place now to maximize your company’s re-entry. Here are a few ideas to get you prepped.

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Crisis Communications: Advice for Sharing Information in Critical Situations

Many companies realize they need a crisis communications plan when they are smack dab in the middle of a crisis. With a level head and some of our helpful tips to drive a strategic approach, you can master communications in difficult times, even a global pandemic.

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Tips for Communicating With Your Team While Working From Home

Internal communication strategies are rooted in promoting effective communications among people within a company. Learn tips that help you effectively connect your team while working from home.

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Artfully Adapting Your Media Outreach Strategy To Weather Uncertain Times

To say that these are unprecedented times is an understatement. How do we go about media relations at a time like this? Here are six ways to adapt your media outreach through mutual respect and kindness.

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