Life Lessons

Creating the Perfect Marriage Between Sales and Marketing

As marketers, understanding our clients’ sales structures allows us to see the bigger picture. This blog post discusses ways to involve sales teams into marketing conversations to ultimately create a productive and successful business strategy.

Read More
From Narrative to Story: How We Do Public Relations

Two members of CG Life’s Public Relations department walk us through and discuss four main components to the public relations process.

Read More
3 Things Science Marketers Should Know About Clinical Trials (From Someone Who’s Been There)

From the lens of a former clinical research coordinator and trial participant, learn what science marketers should know about the inner workings of clinical trials.

Read More
Biomanufacturing scientist uses bioreactor in bioprocess
17 Key Biomanufacturing & Bioprocessing Terms to Know

In this blog, we’ll break down some of the key terms and concepts you’ll need to know to speak and write about biomanufacturing and bioprocessing.

Read More
How to Give a Masterful Media Interview in the Life Sciences

There are risks to engaging public audiences in any form. Media interviews can feel treacherous, but with preparation you can crush it. Learn how life science companies can nail their interviews in this blog.

Read More
How to Build a Strong Scientific Claim to Satisfy Skeptical Minds

Credibility is key. Our team of scientists and HCPs knows how to design experiments and scrutinize scientific data, which is invaluable when pitching media.

Read More
How We Feel: The Questions Answered by the 2021 Nobel Prize in Physiology or Medicine

The 2021 Nobel Prize in Physiology or Medicine was awarded to David Julius and Ardem Patapoutian for their discoveries of receptors for temperature and touch. Jillian Weeks, Ph.D. takes a closer look at proprioception and the scientific discoveries that brought us to where we are today.

Read More
6 Ways to Maximize Your Marketing and Content Strategy for 2022

In this blog, we discuss 6 important factors you should consider when planning your 2022 marketing strategy.

Read More
A Better Today Makes for a Brighter Tomorrow: Learned Life Lessons Upon a Return from a Global Pandemic

This past year and a half has been everything but ordinary. From leaning on science to battle against COVID-19, speaking up and advocating for those who need it most, and getting accustomed to our new work environment, we’ve learned and grown immensely these past several months.

Read More
Juneteenth is an Opportunity to Listen, Learn, Reflect, and Understand

In observance of Juneteenth, CG Life will be closing our doors for a day to use the time to listen to one another, learn from history, and reflect. For more info, read this brief blog.

Read More