Life Lessons

Finding Your Brand’s Voice And Persona
Finding Your Brand’s Voice And Persona

Your brand’s voice and persona allow you to create a personality and tell a consistent story across all of your channels. In the blog, we discuss ways to go about creating a voice and persona that are unique to your brand.

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Black History Month: Celebrating Black American Scientists

In celebration of Black History Month, we’re highlighting four Black American scientists whose research and discoveries helped shape today’s world of science and medicine.

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How to Build a Strong Scientific Claim to Satisfy Skeptical Minds

Credibility is key. Our team of scientists and HCPs knows how to design experiments and scrutinize scientific data, which is invaluable when pitching media.

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How We Feel: The Questions Answered by the 2021 Nobel Prize in Physiology or Medicine

The 2021 Nobel Prize in Physiology or Medicine was awarded to David Julius and Ardem Patapoutian for their discoveries of receptors for temperature and touch. Jillian Weeks, Ph.D. takes a closer look at proprioception and the scientific discoveries that brought us to where we are today.

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6 Ways to Maximize Your Marketing and Content Strategy for 2022

In this blog, we discuss 6 important factors you should consider when planning your 2022 marketing strategy.

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Love Shouldn’t Hurt: Relationship Advice for Marketing Agencies and the Companies That Hire Them

Whether personal or professional, relationships take work. In this blog, we discuss the elements that make relationships between agencies and clients work and the things that inevitably lead to the dreaded breakup.

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Creating the Perfect Marriage Between Sales and Marketing

As marketers, understanding our clients’ sales structures allows us to see the bigger picture. This blog post discusses ways to involve sales teams into marketing conversations to ultimately create a productive and successful business strategy.

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From Narrative to Story: How We Do Public Relations

Two members of CG Life’s Public Relations department walk us through and discuss four main components to the public relations process.

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3 Things Science Marketers Should Know About Clinical Trials (From Someone Who’s Been There)

From the lens of a former clinical research coordinator and trial participant, learn what science marketers should know about the inner workings of clinical trials.

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Biomanufacturing scientist uses bioreactor in bioprocess
17 Key Biomanufacturing & Bioprocessing Terms to Know

In this blog, we’ll break down some of the key terms and concepts you’ll need to know to speak and write about biomanufacturing and bioprocessing.

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