Life Lessons

Your-Elevator-Pitch_Making-An-Impression
Marketing Begins at Hello: Personalizing Your Elevator Pitch

Marketing trends are evolving, allowing you to be able to connect with your audience on a more personal level throughout your…

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Dreams For J.P. Morgan Healthcare Conference & Biotech Showcase Week
Dreams that Might Come True During J.P. Morgan Healthcare Conference & Biotech Showcase Week

You’ve spent months getting your Biotech Showcase game plan and J.P. Morgan conference strategy ready for biotech’s “big show” – that…

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Eric-Clausen-Marketing-Strategy-With-Your-Marketing-Team
2019 Marketing Strategy: Ensuring Your Marketing Team has the Marketing Skills to Succeed

If you’ve followed our Marketing Strategy series over the past few months, then congratulations! You’re now an elite, badass marketing superhero…

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Steve-Johnson-Marketing-Target-Audience
2019 Marketing Strategy: Audience and Target Market Research

You may have noticed my colleagues at CG Life have been dropping some strong marketing knowledge recently in a series of…

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Media Planning
2019 Marketing Strategy: Designing an Effective 2019 Paid Media Plan

It’s Q4 2018, and in my experience, that means a mad dash to the finish trying to finalize paid media plans…

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Trade Show strategy
Your 2019 PR Plan: Trade Show Success Strategies

New year, new you, new marketing and PR plan, right? No doubt, most marketers are well into 2019 planning, setting goals…

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What-the-CEO-should-know-about-PR
Six Things Your PR Team Wishes the CEO Understood

I recently read a blog post summarizing advice to agencies about what the C-suite wishes their PR team or agency understood….

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Jeremiah_Worth_measuring-marketing-success
Measuring Marketing Performance: Setting Goals and Keeping Score

It’s a simple question. Was your organization’s 2018 marketing plan a success? Your honest answer may be “Our company did well,…

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Karen_Sparks-defining-marketing-messages
2019 Marketing Plan: Defining Core Marketing Messaging

One important step in the development of a 2019 strategic marketing plan is alignment on marketing messaging. While your corporate positioning…

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Erin_Righetti-marketing-tips
Marketing Tips: 5 Things You Can Do Right Now

Incredibly, 2019 is here, which means along with budget and project planning you need to launch your 2019 marketing plan. We…

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