Life Lessons

A Good Content Strategy Means Looking Within

When it comes to content marketing, as the great philosopher David Lee Roth once said, “Everybody wants some!” Content strategy is…

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Chempetitive Group’s Next Top Intern
Chempetitive Group’s Next Top Intern

Chempetitive Group takes pride in offering internships that are fun, educational and opportunistic. We’re committed to this in large part because…

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What’s in a name?

There’s a lot of pressure when it comes to planting a name on a little one. You want to make sure…

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Trade Show Marketing for Dummies Part II: Maximizing Your Event Budget

Too many industry marketing contacts tell me that they expect that “If we exhibit, they will come.” Well guess what…that is…

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A Chemversation about Twitter

Talk about the three most read @Chempetitive tweets in December and you’ve got yourself a Chemversation. Snap, easy as that! Look…

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Trade Show Marketing for Dummies Part I: Measuring the Value of Events

As many of you know, trade shows and conferences are a critical component to a well-balanced marketing mix for most life…

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Like It or Not, FDA, Social Media is Here to Stay

While the latest draft guidance from the FDA on responding to off-label requests sheds some light on the agency’s social media…

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Do PR Pros Just Need a Hug?

PR professionals refresh their inbox in the same manner in which singles obsessively check their mobile for a text from that…

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The Power of the Redesign

Here at CG Life, we recommend that each client reevaluate and possibly even redesign their marketing campaign every three to five…

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Defunct Rock Duo BASS PAIRS – Spotted!

Members of the now defunct rock duo Bass Pairs, bassist Jeff Bergau and guitarist Murad Sabzali, were spotted in Salzburg, Austria…

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