Life Lessons

Mastering Metal Is Not So Different From Mastering Marketing

In the case of Maiden, they’ve developed a formula for good metal that works. Every song has a unique cadence. Every…

Read More
Just A Tip: Exclamation Marks – Mere Annoyance, or Precursor to the End of Western Civilization?

Have I mentioned how much I hate exclamation marks? They are annoying! They get in the way of effective communication!! Unless…

Read More
Science STILL Rocks: And The Winner Is…

Coldplay- The Scientist

Read More
‘Strategic’ Is an Adjective

The late sixth century B.C. military strategist Sun Tzu (Art of War) wrote, “Strategy without tactics is the slowest route to…

Read More
Buzzology

It’s been called the science of interest. Buzzology is the practice of raising awareness of a product, person or concept by…

Read More
Brand 911

To build a truly unique brand—one that has equity and serves as a quantifiable asset—takes time and commitment. It’s really a…

Read More
Life-science-finance-a-palooza

One could make an easy argument that the action in San Francisco this week is as good a prognosticator as there…

Read More
London Calling

We now serve the Queen. We’re trading our java for Earl Grey. Fries are now chips, chips are now crisps, and…

Read More
You Were Awesome, 2010, but We Can’t Wait to Meet 2011

Of course, with any growing family comes the need for new digs. In Chicago, we moved into a new loft space…

Read More
So, You’re a Storyteller

One Christmas Day, early in my career, my grandmother asked what it was that I was doing with myself in that…

Read More