Life Lessons

Can Marketing Go Too Far?

The City of Chicago, where I live, recently began a big push to sell advertising on public spaces. Beautiful, iconic bridges…

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Social Media By the Numbers

While the importance and efficacy of “social media” continues to be debated by people across the marketing landscape, most will agree…

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Diving Deeper into B2B Social Media Strategies

Despite the fact that the majority of marketing executives surveyed by Accenture acknowledged social media as vital to their companies’ business,…

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SEO Priorities: Be Fresh, Fast and Mobile

Organic web traffic is typically the marketing lifeblood of most companies. Years of work go into creating these digital portfolios that…

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Tracking Online ROI, the Right Way

Please tell me you’re tracking your campaign metrics. Ok, whew! You’d be surprised how many people are running campaigns and either…

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How to Develop an Online Community

So, you want to build a community online. That’s what we learned from our recent digital marketing poll as it had…

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Mobile Advertising May Be Coming of Age

Mobile advertising is still in its infancy. By some estimates, it currently represents about 15 percent of online advertising. However, it…

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What’s in a Word? Plenty, When Used Correctly

A friend recently shared an article from The Economist about why language is not writing and it got me thinking about…

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What Can Food Trucks Teach Us All About Social Media Marketing?

Over the past year, I have become increasingly obsessed with a new trend in the restaurant industry: Food Trucks. These four-wheeled…

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We Hosted Our First Life Science Network UNWIND, Crowd Goes Wild

In November 2011, Chempetitive Group hosted and sponsored the first ever UNWIND happy hour from the Life Science Network in San…

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