Life Lessons

A Truly Evolving Brand

The logo was created as a “Biogram”, which creates a new version of it self every day, reflecting how the University…

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The Way to a Scientist’s Heart

Our experience working in the life science industry has taught us some valuable lessons. One of which we hold very close…

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Status Quo Sucks. Most of the Time.

But what really has made the Corona brand successful is the consistency of the campaign message. The company and their agency,…

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Going Straight to the Customer

Bio-Rad wanted me to visit their customer UC Davis post doc Ryan Jensen (pictured above), who was beta testing the company’s…

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The clients are coming! The clients are coming!

A few key elements are required for a successful off-site meeting. Commitment to actively participate A clear goal and agreed-upon deliverable…

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We’re calling for a revolution.

I was walking down the aisle at a trade show last month. No exaggeration, in one aisle I saw three companies…

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What Can the Shirley Sherrod Story Tell Us All About Judging the FDA

In June, the FDA sent letters to consumer genotyping companies—the companies that analyze your spit and tell you what diseases you’re…

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Say Goodbye to Seven

Some of us are also still recovering from catching up with our friends at our 4th annual Rock the Roof party….

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