Life Lessons

How to Avoid Being a “Waste of Time” to Sales

Chempetitive staff participates in ChemUniversity, where life science opinion leaders immerse us in their business. We take time for this because…

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Bass Pair on Bass Pairs

After the shocking recent announcement of the Bass Pairs’ break up, I caught up with one half of the once legendary…

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The Scientist is Dead. Long Live The Scientist.

Like many across the life sciences, we were shocked to learn earlier this week that The Scientist – a reading staple…

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Confessions of a Voyeur: Making Digital Strategies Work in Real-time

I admit it: I’m a voyeur. There. I’ve said it. I like to watch your every move. Or dare I say,…

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Crisis Communications 101: When Saying “Sorry” Isn’t Enough

Even if you haven’t experienced a crisis situation first-hand while working for an organization, you have hopefully at least read your…

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Everything Communicates. Even Bacteria.

I’m not new to this marketing gig. I’m really not. Twenty-two years of staying on top of the most effective ways…

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BASS PAIRS OFFICIALLY ANNOUNCE BREAK-UP

CHICAGO (AP)—The aspiring and often inspiring rock duo, Bass Pairs, have officially called it quits. After more than a decade of…

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Let’s Share Our Feelings… Virally

You know the email. The one with the subject line, “You HAVE to watch this. Soooooo FUNNY!” Or perhaps it was…

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Sound Advice for Your Writing

For example, when presented with two made-up words and asked to assign one to a jagged drawing and the other to…

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Scientists and Marketers: We Are Not So Different, You and I

While elucidating‡ a kinase’s mechanism of action may be completely different from branding a life science company, scientists and marketers are…

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