Life Lessons
2019 Marketing Strategy: Designing an Effective 2019 Paid Media Plan
It’s Q4 2018, and in my experience, that means a mad dash to the finish trying to finalize paid media plans…
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Your 2019 PR Plan: Trade Show Success Strategies
New year, new you, new marketing and PR plan, right? No doubt, most marketers are well into 2019 planning, setting goals…
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Six Things Your PR Team Wishes the CEO Understood
I recently read a blog post summarizing advice to agencies about what the C-suite wishes their PR team or agency understood….
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Measuring Marketing Performance: Setting Goals and Keeping Score
It’s a simple question. Was your organization’s 2018 marketing plan a success? Your honest answer may be “Our company did well,…
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2019 Marketing Plan: Defining Core Marketing Messaging
One important step in the development of a 2019 strategic marketing plan is alignment on marketing messaging. While your corporate positioning…
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Marketing Tips: 5 Things You Can Do Right Now
Incredibly, 2019 is here, which means along with budget and project planning you need to launch your 2019 marketing plan. We…
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Essential Steps to Launching Your 2019 Marketing Plan
Back in the days, before CG Life, I was actually on the client side, heading up marketing for a specialty chemicals…
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CORElaborating at CG Life: Understanding The Core (Lab) Marketing Challenges
Core labs play a critical role in scientific discovery and development. These centralized laboratories offer state-of-the-art facilities, programs and highly skilled…
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PR Life Hacks I Learned from Google
I had the good fortune to attend the 2018 GV Comms Summit in San Francisco recently. This unique, annual conference brings…
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Out Of The Black And Into The Blue
I still recall fondly the many times that friend, business partner, and Altered Stage founder Jeff Bergau suggested that I “jam…
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