Life Lessons

Core Philosophies At CG Life: A Look Inside A Life Science Marketing Agency

When terms like “fake news” and “alternative facts” start to fill our day-to-day lexicon, honesty and transparency can seem like rare…

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Fever Pitch: Straight talk about PR from Life Science Journalists

Randy Osborne became a biotechnology journalist at a time when very few people even knew what biotechnology was. “I was attracted…

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How To Write to Experts…About Something They’re Not An Expert In

If you are working in marketing for a life science or healthcare company, chances are, you are writing to a pretty…

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Hitting The Ground Running With Your PR Firm

Public relations is a key element of business. By public relations, I don’t mean ‘PR’ in the traditional sense (as in…

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GDPR Compliance Is Coming. Are You Ready?

For Europe, the month of May will see celebrations for Prince Harry and Meghan Markle’s wedding, but European consumers will have…

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Avoiding a PR Nightmare: How Spark Therapeutics Overcame a Potential Crisis in the Launch of Their First Gene Therapy

On December 19, 2017, the FDA approved a novel gene therapy that treats diseases that affect vision. Luxturna™, from Spark Therapeutics,…

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Great Minds Think Similarly: The Pros and Cons of Biosimilars

Ever wish you could replicate the taste of that $200 bottle of wine that has been aged to perfection over the…

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Improvised Marketing

Chicago is home to many iconic offerings – deep dish, the Cubs (or the White Sox, whatever floats your boat), and…

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A Biomedical Researcher’s Guide to Keyword Strategy for Life Science and Healthcare Digital Marketing

After hanging up my lab coat in a biomedical research facility to pursue a new career adventure in life science and…

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Exploring the Possibilities for Augmented Reality in Life Science Marketing

What is Augmented Reality? There is a lot of hype around virtual reality, augmented reality, and mixed reality in the technology…

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