Life Lessons

CG Life Brings a New Element to the Table

As you may have heard, The Market Element is now a CG Life company! The convergence of these two agencies represents…

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14 Avenues for Establishing Thought Leadership in Science

Thought-leadership campaigns can sometimes appear to have a deceptively simple recipe: Mix one part KOL with a strong overarching narrative and…

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Recent Trends in R&D Spending: The Landscape of Private Investment in Science

Private investment in science plays a growing role in R&D, especially in the US. Learn more about this trend in our overview of private R&D spending.

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Private Investment and Science: How Marketing & Communications Can Bridge Two Worlds

To encourage science funding and guide investor groups towards successful investment (either for the first time or to expand their existing portfolio), we discuss a few common pitfalls encountered when these worlds collide and how a science marketing and communications strategy often functions as a natural interface between investors and scientific founders.

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Accelerating the Demise of Science Marketing Clichés

We’re all guilty of at least one or two corny science marketing infringements, but some of us really lean into it. You know who you are. You’re so busy ‘accelerating’ ‘cutting-edge’ research and highlighting ‘novel and robust’ data that you don’t have time to birth something a bit different. We get it. So, what’s the solution?

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Clinical Trial Branding: It’s Time to Ditch the License Plate Numbers

There’s a business case to be made for naming and branding a lot of clinical trials. But below, we dive into one aspect of the discussion: How changes to the way clinical trials are being run are increasing the pressure – and the incentives around – naming and branding yours.

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Scientific Conference Tips: Maximizing Your Impact as a Scientist & Person

Pick up some general behaviors to add to (or remove from) your conference repertoire to help establish an impact among the crowd.

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CG Perspectives: Communicating Science with and without a Science Background

Science is a multifaceted and fast-paced industry. As technologies progress through the years, innovative discoveries in the field grow larger and…

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UNWIND 2019: Social Networking the Old School Way – In Person!

Long ago, we here at CG Life grew tired of infomercial-like presentations and the hefty entry fees that have been the…

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Purchasing Power: Reflections from a Laboratory Pocketbook Keeper

Biotech, pharma, and other scientific research operations increasingly have access to large sums of cash in the form of grants and/or…

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