Life Lessons
Crisis Communications: Advice for Sharing Information in Critical Situations
Many companies realize they need a crisis communications plan when they are smack dab in the middle of a crisis. With a level head and some of our helpful tips to drive a strategic approach, you can master communications in difficult times, even a global pandemic.
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Tips for Communicating With Your Team While Working From Home
Internal communication strategies are rooted in promoting effective communications among people within a company. Learn tips that help you effectively connect your team while working from home.
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Artfully Adapting Your Media Outreach Strategy To Weather Uncertain Times
To say that these are unprecedented times is an understatement. How do we go about media relations at a time like this? Here are six ways to adapt your media outreach through mutual respect and kindness.
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Kick-Ass Ambassadors of Science and Technology That CG Life Looks Up To
In recognition of Women’s History Month and International Women’s Day 2020, the CG Life team shares personal stories about Women in STEM that inspire our team.
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With Coronavirus Uncertainties, What Is Your Trade Show Contingency Plan?
Do you have a trade show and conference contingency plan in preparation for coronavirus cancelations? Check out our top recommendations for pivoting your marketing in a new, fruitful direction during this uncertain period.
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2020 Excitement and Digital Intrigue at CG Life: What Will this Year Bring?
CG Life’s multi-disciplinary marketing & communications team discusses what events, trends, & practices they are excited for in 2020.
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CG Life Brings a New Element to the Table
As you may have heard, The Market Element is now a CG Life company! The convergence of these two agencies represents…
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14 Avenues for Establishing Thought Leadership in Science
Thought-leadership campaigns can sometimes appear to have a deceptively simple recipe: Mix one part KOL with a strong overarching narrative and…
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Recent Trends in R&D Spending: The Landscape of Private Investment in Science
Private investment in science plays a growing role in R&D, especially in the US. Learn more about this trend in our overview of private R&D spending.
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Private Investment and Science: How Marketing & Communications Can Bridge Two Worlds
To encourage science funding and guide investor groups towards successful investment (either for the first time or to expand their existing portfolio), we discuss a few common pitfalls encountered when these worlds collide and how a science marketing and communications strategy often functions as a natural interface between investors and scientific founders.
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