Life Lessons
Dreams that Might Come True During J.P. Morgan Healthcare Conference & Biotech Showcase Week
You’ve spent months getting your Biotech Showcase game plan and J.P. Morgan conference strategy ready for biotech’s “big show” – that…
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2019 Marketing Strategy: Ensuring Your Marketing Team has the Marketing Skills to Succeed
If you’ve followed our Marketing Strategy series over the past few months, then congratulations! You’re now an elite, badass marketing superhero…
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2019 Marketing Strategy: Audience and Target Market Research
You may have noticed my colleagues at CG Life have been dropping some strong marketing knowledge recently in a series of…
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2019 Marketing Strategy: Designing an Effective 2019 Paid Media Plan
It’s Q4 2018, and in my experience, that means a mad dash to the finish trying to finalize paid media plans…
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Your 2019 PR Plan: Trade Show Success Strategies
New year, new you, new marketing and PR plan, right? No doubt, most marketers are well into 2019 planning, setting goals…
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Six Things Your PR Team Wishes the CEO Understood
I recently read a blog post summarizing advice to agencies about what the C-suite wishes their PR team or agency understood….
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Measuring Marketing Performance: Setting Goals and Keeping Score
It’s a simple question. Was your organization’s 2018 marketing plan a success? Your honest answer may be “Our company did well,…
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2019 Marketing Plan: Defining Core Marketing Messaging
One important step in the development of a 2019 strategic marketing plan is alignment on marketing messaging. While your corporate positioning…
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Marketing Tips: 5 Things You Can Do Right Now
Incredibly, 2019 is here, which means along with budget and project planning you need to launch your 2019 marketing plan. We…
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Essential Steps to Launching Your 2019 Marketing Plan
Back in the days, before CG Life, I was actually on the client side, heading up marketing for a specialty chemicals…
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