Blog | Page 3 of 31 | CG Life | Life Science and Healthcare Marketing Agency

Content is still king. As true today as it ever was. Our time is precious. What we consume needs to add…

In any type of marketing, there are three universal approaches a person must perform in order to be successful: understand the…

Big data is a complex topic. You can think of big data like visiting a new city. There are seemingly infinite…

Digital marketing strategy has evolved and with it the evolution of using big data. With the constant advance of technology and…

Communicating complex science into a cohesive narrative that people can understand is always a challenge.

It may seem counter intuitive, and even sound like heresy, but rather than conforming to the typical agency formula and rhetoric…

When terms like “fake news” and “alternative facts” start to fill our day-to-day lexicon, honesty and transparency can seem like rare…

Randy Osborne became a biotechnology journalist at a time when very few people even knew what biotechnology was. “I was attracted…

If you are working in marketing for a life science or healthcare company, chances are, you are writing to a pretty…

Public relations is a key element of business. By public relations, I don’t mean ‘PR’ in the traditional sense (as in…

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