Life Lessons

The Importance of a Creative Brief

A creative brief is a unifying document that identifies the important key benefits for a campaign or launch. It tells the…

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Five Things Businesses Must Know About Google+

Build your Personal Profile First, create a personal profile, add some colleagues, and understand how Google+ has integrated parts of Facebook,…

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The Rabbit Died, but Diagnostics are Alive and Well

In the modern era, reliable accuracy was finally achieved with the “Rabbit Test” developed by Bernhard Zondek and Selmar Aschheim in…

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Summer Reading: Go Read a Book

You can google a subject. You can grab a quick backgrounder. You can digest a quick briefing. However, if you really…

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It’s Time for Margarita Marketing

More than 40 years of research into the moods of meteorology has also found that wind, rain, temperature and humidity can…

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Getting High

Rooftop represents a unique environment, giving us refuge from extinguishing daily fires and helping us remove walls of creative confinement. Musical…

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Americans & English: Divided by a Common Language

American Independence was declared after the British Parliament insisted on its right to tax American colonists and the Americans claimed their…

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Process is a Change, Not an Event

Start with a creative roadmap: Always start a new project by defining the goal you are aiming to achieve and the…

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Thinking Up Something Better: A Front Row Seat for Innovation

We would love to be Einstein’s go-to agency, but time travel isn’t safe yet. Plus, as life science marketers, we have…

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What Your Agency Really Should Be Doing

Your agency should challenge you. They should politely prod and ask the difficult questions so they have the information necessary to…

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