Life Lessons
The Way to a Scientist’s Heart
Our experience working in the life science industry has taught us some valuable lessons. One of which we hold very close…
Read MoreGoing Straight to the Customer
Bio-Rad wanted me to visit their customer UC Davis post doc Ryan Jensen (pictured above), who was beta testing the company’s…
Read MoreWe’re calling for a revolution.
I was walking down the aisle at a trade show last month. No exaggeration, in one aisle I saw three companies…
Read MoreSay Goodbye to Seven
Some of us are also still recovering from catching up with our friends at our 4th annual Rock the Roof party….
Read MoreStatus Quo Sucks. Most of the Time.
But what really has made the Corona brand successful is the consistency of the campaign message. The company and their agency,…
Read MoreThe clients are coming! The clients are coming!
A few key elements are required for a successful off-site meeting. Commitment to actively participate A clear goal and agreed-upon deliverable…
Read MoreWhat Can the Shirley Sherrod Story Tell Us All About Judging the FDA
In June, the FDA sent letters to consumer genotyping companies—the companies that analyze your spit and tell you what diseases you’re…
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