Life Lessons

Purchasing Power: Reflections from a Laboratory Pocketbook Keeper

Biotech, pharma, and other scientific research operations increasingly have access to large sums of cash in the form of grants and/or…

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Marketing Lessons for Life Science Startups: Three Areas of Focus

Recently, I had the privilege of visiting the University of Illinois in Champaign-Urbana to speak to a group of young scientists…

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The Inner Workings of a Life Science Marketing Agency

Editor’s note: Marketing and communications roles continue to evolve and branch out in strange and unfamiliar ways. For people just joining…

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UNWIND 2019: CG Life Hosts Chicago’s Most Relaxed Networking Event for Life Science Professionals

On June 13, over 160 professionals from all sectors of the life science community joined CG Life at our warehouse-turned-office, event…

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How to Grow Your Audience: Lessons from a Digital Newsroom

“Owned media.” That’s another way to frame content marketing. Instead of trying to earn coverage through public relations or buy coverage…

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Does Storytelling in Science Require an Audience’s Trust?

Last year, I was fortunate enough to attend “An Astrophysicist Goes to the Movies”—a talk given by Dr. Neil DeGrasse Tyson…

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The Medical Benefits of CBD: Real, or Just Hype?

There’s a health food store in my neighborhood that’s been there for ages, and I never looked twice at it until…

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Are Website Cookies Still Useful?

You know what website cookies are. Sometimes referred to as HTTP cookies, they are little bits of code that a website…

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How to Incorporate Evergreen Content into Your Life Science Content Marketing Strategy

The ability to self-publish content instantly, with the click of a mouse, can be a blessing: it means that anyone can…

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Gated vs. Ungated Content: Deciding Between Links or Leads

As a follow up to last week’s blog post on content length, let’s address another common content marketing question that we…

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