Life Lessons

digital-advertising-best-practices
Digital Marketing Strategy Best Practices Part 2: Big Data In Marketing Innovation

Big data is a complex topic. You can think of big data like visiting a new city. There are seemingly infinite…

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the new digital marketing era
Digital Marketing Strategy Best Practices Part 1: The New Era of Digital Advertising

Digital marketing strategy has evolved and with it the evolution of using big data. With the constant advance of technology and…

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Putting Together a Company’s Narrative at CG Life: An Interview With Nicole Goelz

Communicating complex science into a cohesive narrative that people can understand is always a challenge.

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Two Blocks
Life. Science. 15 years.

It may seem counter intuitive, and even sound like heresy, but rather than conforming to the typical agency formula and rhetoric…

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Core Philosophies At CG Life: A Look Inside A Life Science Marketing Agency

When terms like “fake news” and “alternative facts” start to fill our day-to-day lexicon, honesty and transparency can seem like rare…

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Fever Pitch: Straight talk about PR from Life Science Journalists

Randy Osborne became a biotechnology journalist at a time when very few people even knew what biotechnology was. “I was attracted…

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How To Write to Experts…About Something They’re Not An Expert In

If you are working in marketing for a life science or healthcare company, chances are, you are writing to a pretty…

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Hitting The Ground Running With Your PR Firm

Public relations is a key element of business. By public relations, I don’t mean ‘PR’ in the traditional sense (as in…

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GDPR Compliance Is Coming. Are You Ready?

For Europe, the month of May will see celebrations for Prince Harry and Meghan Markle’s wedding, but European consumers will have…

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Avoiding a PR Nightmare: How Spark Therapeutics Overcame a Potential Crisis in the Launch of Their First Gene Therapy
Avoiding a PR Nightmare: How Spark Therapeutics Overcame a Potential Crisis in the Launch of Their First Gene Therapy

On December 19, 2017, the FDA approved a novel gene therapy that treats diseases that affect vision. Luxturna™, from Spark Therapeutics,…

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