Life Lessons

Hitting The Ground Running With Your PR Firm

Public relations is a key element of business. By public relations, I don’t mean ‘PR’ in the traditional sense (as in…

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GDPR Compliance Is Coming. Are You Ready?

For Europe, the month of May will see celebrations for Prince Harry and Meghan Markle’s wedding, but European consumers will have…

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Avoiding a PR Nightmare: How Spark Therapeutics Overcame a Potential Crisis in the Launch of Their First Gene Therapy
Avoiding a PR Nightmare: How Spark Therapeutics Overcame a Potential Crisis in the Launch of Their First Gene Therapy

On December 19, 2017, the FDA approved a novel gene therapy that treats diseases that affect vision. Luxturna™, from Spark Therapeutics,…

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Great Minds Think Similarly: The Pros and Cons of Biosimilars

Ever wish you could replicate the taste of that $200 bottle of wine that has been aged to perfection over the…

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Improvised Marketing

Chicago is home to many iconic offerings – deep dish, the Cubs (or the White Sox, whatever floats your boat), and…

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A Biomedical Researcher’s Guide to Keyword Strategy for Life Science and Healthcare Digital Marketing

After hanging up my lab coat in a biomedical research facility to pursue a new career adventure in life science and…

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Exploring the Possibilities for Augmented Reality in Life Science Marketing

What is Augmented Reality? There is a lot of hype around virtual reality, augmented reality, and mixed reality in the technology…

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Facing the Public’s Fear of Science and Innovation in the Era of Precision Medicine
Facing the Public’s Fear of Science and Innovation in the Era of Precision Medicine

Life science companies are making unprecedented strides in precision medicine, using patients’ personal health data to optimize medical treatment. Access to…

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Fever Pitch: Straight talk about PR from Life Science Journalists

What do life science journalists think about PR media pitches? Adam Feuerstein, the self-proclaimed “Night King of Biotech,” and a seventeen-year…

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It’s like Finding Money: Repurposing Content Marketing

Being very deliberate about creating specific content based on a buyer’s journey, and then distributing said content, might not necessarily be…

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