Life Lessons

Improvised Marketing

Chicago is home to many iconic offerings – deep dish, the Cubs (or the White Sox, whatever floats your boat), and…

Read More
A Biomedical Researcher’s Guide to Keyword Strategy for Life Science and Healthcare Digital Marketing

After hanging up my lab coat in a biomedical research facility to pursue a new career adventure in life science and…

Read More
Exploring the Possibilities for Augmented Reality in Life Science Marketing

What is Augmented Reality? There is a lot of hype around virtual reality, augmented reality, and mixed reality in the technology…

Read More
Facing the Public’s Fear of Science and Innovation in the Era of Precision Medicine
Facing the Public’s Fear of Science and Innovation in the Era of Precision Medicine

Life science companies are making unprecedented strides in precision medicine, using patients’ personal health data to optimize medical treatment. Access to…

Read More
Fever Pitch: Straight talk about PR from Life Science Journalists

What do life science journalists think about PR media pitches? Adam Feuerstein, the self-proclaimed “Night King of Biotech,” and a seventeen-year…

Read More
It’s like Finding Money: Repurposing Content Marketing

Being very deliberate about creating specific content based on a buyer’s journey, and then distributing said content, might not necessarily be…

Read More
Ten Tips for an Effective Trade Show Booth

You are tasked with planning an effective trade show booth for your company, you have a limited budget, and you have…

Read More
Happy Valentine’s Day!

Happy Valentine’s Day! It’s been one year since we launched CG Life, version 2.0 of Chempetitive Group. We want to take…

Read More
Choose Your Own Marketing Adventure in “Marketing Survival”

Don’t you wish that you could simply get a 2nd chance on some of your life science marketing decisions? There are…

Read More
What You Cared About in 2017

This past year was filled with just as many “Woah, that’s awesome” moments as “Wait, is this actually happening?” ones. Through…

Read More