Life Lessons

B2B Marketing in Technical Industries: A Q&A with Steve Johnson

As the fields of life science and healthcare converge, understanding industries and target audiences is more crucial than ever for B2B…

Read More
CG Life Likes to Unwind

At CG Life, we believe that life is as much about fun as it is discovery and work. That’s why we…

Read More
5 Steps to Get Editors Calling You

An editor at a biotechnology trade publication recently reached out to our office. She was writing a piece on flow cytometry,…

Read More
Breaking the Habit: Why Understanding Workflow Habits Is Key to Successful Marketing

Habits are powerful. In Daniel Kahneman’s book Thinking, Fast and Slow, he talks about habits as “the law of least effort,”…

Read More
SEO for Blogs and Web Pages: Know the Difference

Search engine optimization (SEO) has the potential to bring large amounts of free traffic to a website — from specific target…

Read More
Why You Should Add Video to Your Marketing Campaigns

Pre-Facebook feeds, I was known as the go-to curator of funny YouTube videos. I was the first to introduce my friends…

Read More
Healthcare Game-Changers: Innovations Shaping the Industry

In an industry that develops as quickly as healthcare, it’s difficult to know which innovations will lead to lasting change and…

Read More
Life Science SEO in Action: An Outstanding Example of Evergreen Content

The best content provides long-term value, and the life sciences and healthcare have an outstanding opportunity to create that content. Content…

Read More
Selecting the Right Investment Bank to Take Your Company Public

Taking a company public is a momentous milestone in the growth of a life science or healthcare company. Whether or not…

Read More
Don’t Want to Spam Customers? Follow the Rules of an Email Service Provider

You can’t market to people from inside a spam folder. To land in your customers’ inboxes and minds instead, you’ve got…

Read More