In: Biotechnology

How to Overcome the Life Science Startup Blues

Life science entrepreneurs endure a lot of startup turmoil. First, they face all the usual challenges of understanding the market’s nuances,…

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Marketing With a Magnet, Not a Hammer: Why Biotech Brands Need a Good Digital Strategy

Those in the life science and biotechnology sectors are in a challenging position when trying to attract key audiences to their…

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We Hosted Our First Life Science Network UNWIND, Crowd Goes Wild

In November 2011, Chempetitive Group hosted and sponsored the first ever UNWIND happy hour from the Life Science Network in San…

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Thinking Up Something Better: A Front Row Seat for Innovation

We would love to be Einstein’s go-to agency, but time travel isn’t safe yet. Plus, as life science marketers, we have…

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The Most Delicious Biotech: Vol. 1

The role of the brewer has always been to optimize the conditions in which biochemical processes occur—in the words of groundbreaking…

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Life-science-finance-a-palooza

One could make an easy argument that the action in San Francisco this week is as good a prognosticator as there…

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