In: Brand Development

Erin_Righetti-marketing-tips
Marketing Tips: 5 Things You Can Do Right Now

Incredibly, 2019 is here, which means along with budget and project planning you need to launch your 2019 marketing plan. We…

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Best Podcast Shows Life Science Public Relations Professionals Should Listen To

In the public relations world, knowing what is happening in the industry is vital to establishing and maintaining the ‘relations’ part…

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Should I Bid On My Own Branded Keywords?
PPC Strategy: Should I Bid On My Own Branded Keywords?

Tl;dr yes. At CG Life, because we’ve been doing PPC strategy and paid search campaigns for our clients since what feels…

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Improvised Marketing

Chicago is home to many iconic offerings – deep dish, the Cubs (or the White Sox, whatever floats your boat), and…

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Facing the Public’s Fear of Science and Innovation in the Era of Precision Medicine

Life science companies are making unprecedented strides in precision medicine, using patients’ personal health data to optimize medical treatment. Access to…

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Ten Tips for an Effective Trade Show Booth

You are tasked with planning an effective trade show booth for your company, you have a limited budget, and you have…

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B2B Marketing in Technical Industries: A Q&A with Steve Johnson

As the fields of life science and healthcare converge, understanding industries and target audiences is more crucial than ever for B2B…

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Marketing Book Summary: Pre-Suasion

Marketing thought leaders are prolific, and it can be hard to keep up with the most recent developments in marketing. That’s…

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We aorta tell you…

That Chempetitive Group is now CG Life. Life evolves. And so must we. When we started Chempetitive Group almost 15 years…

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