Branding Archives | CG Life | Life Science and Healthcare Marketing Agency

Finding Your Brand’s Voice And Persona

Your brand’s voice and persona allow you to create a personality and tell a consistent story across all of your channels. In the blog, we discuss ways to go about creating a voice and persona that are unique to your brand.

Marketing Tips: 5 Things You Can Do Right Now

Incredibly, 2019 is here, which means along with budget and project planning you need to launch your 2019 marketing plan. We…

PPC Strategy: Should I Bid On My Own Branded Keywords?

Tl;dr yes. At CG Life, because we’ve been doing PPC strategy and paid search campaigns for our clients since what feels…

Facing the Public’s Fear of Science and Innovation in the Era of Precision Medicine

Life science companies are making unprecedented strides in precision medicine, using patients’ personal health data to optimize medical treatment. Access to…

B2B Marketing in Technical Industries: A Q&A with Steve Johnson

As the fields of life science and healthcare converge, understanding industries and target audiences is more crucial than ever for B2B…

Clinical Trials and Branding: It’s Time to Ditch the License Plate Numbers

There’s a business case to be made for naming and branding a lot of clinical trials. But below, we dive into one aspect of the discussion: How changes to the way clinical trials are being run are increasing the pressure – and the incentives around – naming and branding yours.