In: Content Marketing

The Inner Workings of a Life Science Marketing Agency

Editor’s note: Marketing and communications roles continue to evolve and branch out in strange and unfamiliar ways. For people just joining…

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Post-and-Courier
How to Grow Your Audience: Lessons from a Digital Newsroom

“Owned media.” That’s another way to frame content marketing. Instead of trying to earn coverage through public relations or buy coverage…

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How to Incorporate Evergreen Content into Your Life Science Content Marketing Strategy

The ability to self-publish content instantly, with the click of a mouse, can be a blessing: it means that anyone can…

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Gated-vs-Ungated-Content
Gated vs. Ungated Content: Deciding Between Links or Leads

As a follow up to last week’s blog post on content length, let’s address another common content marketing question that we…

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How-Long-Should_My-Content_Be
Long Form Content Or Short Form Content: How Long Should Your Content Be?

A frequent question we get from clients is about long form content vs. short form content, and which is better for…

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Best Podcast Shows Life Science Public Relations Professionals Should Listen To

In the public relations world, knowing what is happening in the industry is vital to establishing and maintaining the ‘relations’ part…

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Quality-Content-is-More-Important-Now-Than-Ever
B2B Content Is Still King, But Strategy Rules The Kingdom

Content is still king. As true today as it ever was. Our time is precious. What we consume needs to add…

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GDPR Compliance Is Coming. Are You Ready?

For Europe, the month of May will see celebrations for Prince Harry and Meghan Markle’s wedding, but European consumers will have…

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A Biomedical Researcher’s Guide to Keyword Strategy for Life Science and Healthcare Digital Marketing

After hanging up my lab coat in a biomedical research facility to pursue a new career adventure in life science and…

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It’s like Finding Money: Repurposing Content Marketing

Being very deliberate about creating specific content based on a buyer’s journey, and then distributing said content, might not necessarily be…

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