In: Content Marketing

How to Maximize a Lean 2021 Marketing Budget [Downloadable]

2021 could be the year of the shrinking marketing budget. When the funds are running down, how do you make the best of what’s still around? We asked the leaders of CG Life’s marketing disciplines how best to allocate limited budgets in their areas of expertise. Here is their advice to you!

Read More
5 Things Sales Teams Can Do Right Now to Help Marketing Efforts

Sales teams can utilize their additional bandwidth and their skillset to make marketing efforts more effective and helpful to potential customers. Here are 5 things your sales team can do when in-person visits are on hold to help your marketing team generate qualified leads.

Read More
How to Put Science Under Scrutiny: A Guide to Critically Evaluating Information

At CG Life, we have to tackle new scientific topics on a weekly, sometimes daily, basis. This blog post discusses different sources of scientific information and the tactics we use to exercise our critical comprehension skills and prioritize scientific information to rapidly become well-informed.

Read More
Marketing Rules to Follow During Uncertain Economic Times

While uncertainty is reigning during the current global pandemic, economic indicators are pointing to a coming recession. Despite this turbulence, marketing should remain an integral part of your business. Read our advice for positioning your business to beat a recession.

Read More
14 Avenues for Establishing Thought Leadership in Science

Thought-leadership campaigns can sometimes appear to have a deceptively simple recipe: Mix one part KOL with a strong overarching narrative and…

Read More
Accelerating the Demise of Science Marketing Clichés

We’re all guilty of at least one or two corny science marketing infringements, but some of us really lean into it. You know who you are. You’re so busy ‘accelerating’ ‘cutting-edge’ research and highlighting ‘novel and robust’ data that you don’t have time to birth something a bit different. We get it. So, what’s the solution?

Read More
Purchasing Power: Reflections from a Laboratory Pocketbook Keeper

Biotech, pharma, and other scientific research operations increasingly have access to large sums of cash in the form of grants and/or…

Read More
The Inner Workings of a Life Science Marketing Agency

Editor’s note: Marketing and communications roles continue to evolve and branch out in strange and unfamiliar ways. For people just joining…

Read More
How to Grow Your Audience: Lessons from a Digital Newsroom

“Owned media.” That’s another way to frame content marketing. Instead of trying to earn coverage through public relations or buy coverage…

Read More
How to Incorporate Evergreen Content into Your Life Science Content Marketing Strategy

The ability to self-publish content instantly, with the click of a mouse, can be a blessing: it means that anyone can…

Read More