In: Content Marketing
Why You Should Add Video to Your Marketing Campaigns
Pre-Facebook feeds, I was known as the go-to curator of funny YouTube videos. I was the first to introduce my friends…
Read MoreLife Science SEO in Action: An Outstanding Example of Evergreen Content
The best content provides long-term value, and the life sciences and healthcare have an outstanding opportunity to create that content. Content…
Read MoreDon’t Want to Spam Customers? Follow the Rules of an Email Service Provider
You can’t market to people from inside a spam folder. To land in your customers’ inboxes and minds instead, you’ve got…
Read MoreThe Content Audit: How to Start Content Marketing [Plus Free Assessment Form]
Content marketing is all the rage, but where do you start? You know you want the increased web traffic, audience relationships,…
Read More5 Key Content Marketing Trends for 2017
Content marketing is gaining traction in the life sciences and healthcare industry, but trends in the industry do not always match…
Read MoreMarketing Book Summary: Pre-Suasion
Marketing thought leaders are prolific, and it can be hard to keep up with the most recent developments in marketing. That’s…
Read MoreUsing Content to Drive Your Customer Experience Strategy
In a recent Marketing 360 post, we emphasized the importance of building thematic content collections that matter to customers rather than…
Read MoreProfessional Content Creation Tailored to the Buyer’s Journey
In the past, many people took a passive approach to professional content creation. They wrote blog posts filled with fluff and…
Read MoreMarketing 360: Life Science Content Marketing Needs Connected Content
Content marketing has been around for over a century but has been recently gaining more traction as traditional marketing efforts become…
Read MorePR Planning 101: PR as a Content Engine
Sun Tzu, author of The Art of War, said that “tactics without strategy is the noise before defeat.” Your activity must…
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