In: Content Marketing

Why You Should Add Video to Your Marketing Campaigns

Pre-Facebook feeds, I was known as the go-to curator of funny YouTube videos. I was the first to introduce my friends…

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Life Science SEO in Action: An Outstanding Example of Evergreen Content

The best content provides long-term value, and the life sciences and healthcare have an outstanding opportunity to create that content. Content…

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Don’t Want to Spam Customers? Follow the Rules of an Email Service Provider

You can’t market to people from inside a spam folder. To land in your customers’ inboxes and minds instead, you’ve got…

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The Content Audit: How to Start Content Marketing [Plus Free Assessment Form]

Content marketing is all the rage, but where do you start? You know you want the increased web traffic, audience relationships,…

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5 Key Content Marketing Trends for 2017

Content marketing is gaining traction in the life sciences and healthcare industry, but trends in the industry do not always match…

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Marketing Book Summary: Pre-Suasion

Marketing thought leaders are prolific, and it can be hard to keep up with the most recent developments in marketing. That’s…

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Using Content to Drive Your Customer Experience Strategy

In a recent Marketing 360 post, we emphasized the importance of building thematic content collections that matter to customers rather than…

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Professional Content Creation Tailored to the Buyer’s Journey

In the past, many people took a passive approach to professional content creation. They wrote blog posts filled with fluff and…

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Marketing 360: Life Science Content Marketing Needs Connected Content

Content marketing has been around for over a century but has been recently gaining more traction as traditional marketing efforts become…

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PR Planning 101: PR as a Content Engine

Sun Tzu, author of The Art of War, said that “tactics without strategy is the noise before defeat.” Your activity must…

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