In: Content Marketing
5 Key Content Marketing Trends for 2017
Content marketing is gaining traction in the life sciences and healthcare industry, but trends in the industry do not always match…
Read MoreMarketing Book Summary: Pre-Suasion
Marketing thought leaders are prolific, and it can be hard to keep up with the most recent developments in marketing. That’s…
Read MoreUsing Content to Drive Your Customer Experience Strategy
In a recent Marketing 360 post, we emphasized the importance of building thematic content collections that matter to customers rather than…
Read MoreProfessional Content Creation Tailored to the Buyer’s Journey
In the past, many people took a passive approach to professional content creation. They wrote blog posts filled with fluff and…
Read MoreMarketing 360: Life Science Content Marketing Needs Connected Content
Content marketing has been around for over a century but has been recently gaining more traction as traditional marketing efforts become…
Read MorePR Planning 101: PR as a Content Engine
Sun Tzu, author of The Art of War, said that “tactics without strategy is the noise before defeat.” Your activity must…
Read MoreContent Marketing Strategy in Action: Under Armour’s Play in the Digital Health Space
In February of 2015, athletic apparel giant Under Armour acquired the popular diet and exercise app MyFitnessPal, for $475 million. This…
Read MorePull the Plug: The Value of Unbranded Content
Take a look at your company content: recent white papers, technical notes, blog posts — even your website pages. How many…
Read MoreShould I Gate It? The Classic Content Conundrum
Content marketing is on the up and up in the life sciences, but marketers face a deeply existential question with every…
Read MoreForget About B2B Marketing
Imagine a dark room. It’s pitch black – too dark to see – but if you could see you would discover…
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