In: Content Marketing

5 Key Content Marketing Trends for 2017

Content marketing is gaining traction in the life sciences and healthcare industry, but trends in the industry do not always match…

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Marketing Book Summary: Pre-Suasion

Marketing thought leaders are prolific, and it can be hard to keep up with the most recent developments in marketing. That’s…

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Using Content to Drive Your Customer Experience Strategy

In a recent Marketing 360 post, we emphasized the importance of building thematic content collections that matter to customers rather than…

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Professional Content Creation Tailored to the Buyer’s Journey

In the past, many people took a passive approach to professional content creation. They wrote blog posts filled with fluff and…

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Marketing 360: Life Science Content Marketing Needs Connected Content

Content marketing has been around for over a century but has been recently gaining more traction as traditional marketing efforts become…

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PR Planning 101: PR as a Content Engine

Sun Tzu, author of The Art of War, said that “tactics without strategy is the noise before defeat.” Your activity must…

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Content Marketing Strategy in Action: Under Armour’s Play in the Digital Health Space

In February of 2015, athletic apparel giant Under Armour acquired the popular diet and exercise app MyFitnessPal, for $475 million. This…

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Pull the Plug: The Value of Unbranded Content

Take a look at your company content: recent white papers, technical notes, blog posts — even your website pages. How many…

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Should I Gate It? The Classic Content Conundrum

Content marketing is on the up and up in the life sciences, but marketers face a deeply existential question with every…

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Forget About B2B Marketing

Imagine a dark room. It’s pitch black – too dark to see – but if you could see you would discover…

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