In: Content Marketing

Marketing 360: Life Science Content Marketing Needs Connected Content

Content marketing has been around for over a century but has been recently gaining more traction as traditional marketing efforts become…

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PR Planning 101: PR as a Content Engine

Sun Tzu, author of The Art of War, said that “tactics without strategy is the noise before defeat.” Your activity must…

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Content Marketing Strategy in Action: Under Armour’s Play in the Digital Health Space

In February of 2015, athletic apparel giant Under Armour acquired the popular diet and exercise app MyFitnessPal, for $475 million. This…

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Pull the Plug: The Value of Unbranded Content

Take a look at your company content: recent white papers, technical notes, blog posts — even your website pages. How many…

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Should I Gate It? The Classic Content Conundrum

Content marketing is on the up and up in the life sciences, but marketers face a deeply existential question with every…

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Forget About B2B Marketing

Imagine a dark room. It’s pitch black – too dark to see – but if you could see you would discover…

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When Science Gets Way Out There

Around 7:50 a.m. CT on Tuesday, July 14, 2015, NASA’s New Horizons spacecraft flew within 7,800 miles of the dwarf planet…

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ResearchGate: The Missing Piece in your Science Marketing?

Twitter and Facebook were once considered a frivolous pursuit for biotech companies. Those days are long gone. Social media, marketing and…

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Long Live Science: Sunscreen’s Invisible Chemistry

With summer fast approaching, there’s no better time to discuss sunscreen. Americans for the most part understand that sun exposure is…

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The Patient Side of Science

As science marketers our work extends throughout the life sciences continuum, from the tools required for basic research, through to the…

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