In: Content Marketing
Content Marketing Strategy in Action: Under Armour’s Play in the Digital Health Space
In February of 2015, athletic apparel giant Under Armour acquired the popular diet and exercise app MyFitnessPal, for $475 million. This…
Read MorePull the Plug: The Value of Unbranded Content
Take a look at your company content: recent white papers, technical notes, blog posts — even your website pages. How many…
Read MoreShould I Gate It? The Classic Content Conundrum
Content marketing is on the up and up in the life sciences, but marketers face a deeply existential question with every…
Read MoreForget About B2B Marketing
Imagine a dark room. It’s pitch black – too dark to see – but if you could see you would discover…
Read MoreWhen Science Gets Way Out There
Around 7:50 a.m. CT on Tuesday, July 14, 2015, NASA’s New Horizons spacecraft flew within 7,800 miles of the dwarf planet…
Read MoreResearchGate: The Missing Piece in your Science Marketing?
Twitter and Facebook were once considered a frivolous pursuit for biotech companies. Those days are long gone. Social media, marketing and…
Read MoreLong Live Science: Sunscreen’s Invisible Chemistry
With summer fast approaching, there’s no better time to discuss sunscreen. Americans for the most part understand that sun exposure is…
Read MoreThe Patient Side of Science
As science marketers our work extends throughout the life sciences continuum, from the tools required for basic research, through to the…
Read MoreThis Bacteria Will Self-Destruct in Three, Two, One…
When the handful of survivors helicopter away from the disaster-stricken island at the end of Jurassic Park, somebody (there’s one in…
Read MoreNative Advertising for the Life Sciences: Navigating a New Type of Content
There’s a lot of buzz about native advertising in the life science marketing and media universe. But for all of the…
Read More