In: Creativity

Sooo…How Exactly Does Life Science Research Work?

As science communicators we need to get creative to better engage audiences and connect them to science that surrounds our everyday lives. To put this to practice, we are excited to share our homegrown comic, which provides a fun and informative look at how life science research happens. Check it out here!

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Marketing Rules to Follow During Uncertain Economic Times

While uncertainty is reigning during the current global pandemic, economic indicators are pointing to a coming recession. Despite this turbulence, marketing should remain an integral part of your business. Read our advice for positioning your business to beat a recession.

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Tips for Communicating With Your Team While Working From Home

Internal communication strategies are rooted in promoting effective communications among people within a company. Learn tips that help you effectively connect your team while working from home.

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The Inner Workings of a Life Science Marketing Agency

Editor’s note: Marketing and communications roles continue to evolve and branch out in strange and unfamiliar ways. For people just joining…

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Does Storytelling in Science Require an Audience’s Trust?

Last year, I was fortunate enough to attend “An Astrophysicist Goes to the Movies”—a talk given by Dr. Neil DeGrasse Tyson…

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Out Of The Black And Into The Blue

I still recall fondly the many times that friend, business partner, and Altered Stage founder Jeff Bergau suggested that I “jam…

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