In: Diagnostics

Creating a Science Marketing RFP: Best Practices [Plus Free Guide]

So you need to write a science marketing request for proposal (RFP). It’s often harder than it seems. The reason? Nobody…

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Not Sure About Hiring a Marketing Agency? 11 Reasons to Consider

Should I use a marketing agency? It’s a common question, made more common by the fact that life sciences companies are…

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Magnify Your Marketing with Brilliant Buyer Personas [Plus Free Guide]

If you went outside and started shouting about your company’s product at the top of your lungs, chances are you would…

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How You Can Avoid Partnering with the Wrong Marketing Agency

How can you tell if entering a partnership with an agency is going to be a fruitful collaboration – or a…

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Best Practices for Audience Insight: Understanding Your Customers’ Mindset

Audience insight is easier than ever – digital focus groups and online analytics tools bring deep market research within reach for…

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The State of Life Science Marketing

Chempetitive Group created our inaugural “The Life Science Marketing Field Guide” because – let’s face it – your job as a…

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Email Marketing in the Life Sciences: Why You Should be Experimenting

Email is relatively old, pre-dating the widespread use of the Internet. As such, it can be tempting to think of email…

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Going Vertical: Professional Services Firms and the Life Science Market

For a services firm of any kind, the benefits of accessing the life science market are pretty straightforward. When a potential…

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The Road to Analytica 2016

Location: International Congress Center München (ICM) Foreigners dub Munich “the city of laptops and Lederhosen,” with its thriving tech industry juxtaposed…

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The Life Science Marketing Field Guide [Free Download]

You may have noticed that we have a lot to say lately. A lot to say about PR. A lot to…

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