In: Diagnostics
Creating a Science Marketing RFP: Best Practices [Plus Free Guide]
So you need to write a science marketing request for proposal (RFP). It’s often harder than it seems. The reason? Nobody…
Read MoreMagnify Your Marketing with Brilliant Buyer Personas [Plus Free Guide]
If you went outside and started shouting about your company’s product at the top of your lungs, chances are you would…
Read MoreBest Practices for Audience Insight: Understanding Your Customers’ Mindset
Audience insight is easier than ever – digital focus groups and online analytics tools bring deep market research within reach for…
Read MoreEmail Marketing in the Life Sciences: Why You Should be Experimenting
Email is relatively old, pre-dating the widespread use of the Internet. As such, it can be tempting to think of email…
Read MoreThe Road to Analytica 2016
Location: International Congress Center München (ICM) Foreigners dub Munich “the city of laptops and Lederhosen,” with its thriving tech industry juxtaposed…
Read MoreNot Sure About Hiring a Marketing Agency? 11 Reasons to Consider
Should I use a marketing agency? It’s a common question, made more common by the fact that life sciences companies are…
Read MoreHow You Can Avoid Partnering with the Wrong Marketing Agency
How can you tell if entering a partnership with an agency is going to be a fruitful collaboration – or a…
Read MoreThe State of Life Science Marketing
We recently created The Life Science Marketing Field Guide here at CG Life, because – let’s face it – your job…
Read MoreGoing Vertical: Professional Services Firms and the Life Science Market
For a services firm of any kind, the benefits of accessing the life science market are pretty straightforward. When a potential…
Read MoreThe Life Science Marketing Field Guide [Free Download]
You may have noticed that we have a lot to say lately. A lot to say about PR. A lot to…
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