In: Diagnostics
Creating a Science Marketing RFP: Best Practices [Plus Free Guide]
So you need to write a science marketing request for proposal (RFP). It’s often harder than it seems. The reason? Nobody…
Read MoreNot Sure About Hiring a Marketing Agency? 11 Reasons to Consider
Should I use a marketing agency? It’s a common question, made more common by the fact that life sciences companies are…
Read MoreMagnify Your Marketing with Brilliant Buyer Personas [Plus Free Guide]
If you went outside and started shouting about your company’s product at the top of your lungs, chances are you would…
Read MoreHow You Can Avoid Partnering with the Wrong Marketing Agency
How can you tell if entering a partnership with an agency is going to be a fruitful collaboration – or a…
Read MoreBest Practices for Audience Insight: Understanding Your Customers’ Mindset
Audience insight is easier than ever – digital focus groups and online analytics tools bring deep market research within reach for…
Read MoreThe State of Life Science Marketing
Chempetitive Group created our inaugural “The Life Science Marketing Field Guide” because – let’s face it – your job as a…
Read MoreEmail Marketing in the Life Sciences: Why You Should be Experimenting
Email is relatively old, pre-dating the widespread use of the Internet. As such, it can be tempting to think of email…
Read MoreGoing Vertical: Professional Services Firms and the Life Science Market
For a services firm of any kind, the benefits of accessing the life science market are pretty straightforward. When a potential…
Read MoreThe Road to Analytica 2016
Location: International Congress Center München (ICM) Foreigners dub Munich “the city of laptops and Lederhosen,” with its thriving tech industry juxtaposed…
Read MoreThe Life Science Marketing Field Guide [Free Download]
You may have noticed that we have a lot to say lately. A lot to say about PR. A lot to…
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