In: Diagnostics

Successful Marketing For “Boring” Industries [Plus Free Guide]

You’re here for a reason: The industry you work in is just not sexy. Whether it’s selling pipettes or GLP compliance…

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Why Your Life Science Company Should Use LinkedIn [Free Visual Guide]

By now most companies recognize the benefit of having a social presence on LinkedIn, a platform designed specifically to allow professionals…

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Is There a Place for the Science Industry in Product Placement?

Have you ever noticed that certain films and TV shows feature conspicuously branded products? Take for example the Tom Hanks movie…

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Marketing 360: What are the Life Sciences?

Advances in science and technology have allowed medicine to significantly improve the quality and standard of human life. We now have…

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Want More Cures? Modernize Clinical Trials

As the federal government creates a plan to speed the pace of drug development in the U.S., one specialty contract research…

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It’s Time to Debunk Lung Cancer Myths

November is Lung Cancer Awareness month. But what does awareness really mean? The truth is, it depends on the disease. For…

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Future of Medtech: Who’s In, Who’s Out, Who’s Taking Over

The medical technology industry had its share of disappointments last year, with a slow pace of device approvals and meager action…

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2014 AACC Roundup: Big Data, Fertility and Faster Tests

The 2014 American Association for Clinical Chemistry’s (AACC) annual meeting in Chicago was packed with new information for clinicians and physicians…

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How to Overcome the Life Science Startup Blues

Life science entrepreneurs endure a lot of startup turmoil. First, they face all the usual challenges of understanding the market’s nuances,…

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The Rabbit Died, but Diagnostics are Alive and Well

In the modern era, reliable accuracy was finally achieved with the “Rabbit Test” developed by Bernhard Zondek and Selmar Aschheim in…

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