In: Digital Marketing

Media Planning
2019 Marketing Strategy: Designing an Effective 2019 Paid Media Plan

It’s Q4 2018, and in my experience, that means a mad dash to the finish trying to finalize paid media plans…

Read More
Should I Bid On My Own Branded Keywords?
PPC Strategy: Should I Bid On My Own Branded Keywords?

Tl;dr yes. At CG Life, because we’ve been doing PPC strategy and paid search campaigns for our clients since what feels…

Read More
Quality-Content-is-More-Important-Now-Than-Ever
B2B Content Is Still King, But Strategy Rules The Kingdom

Content is still king. As true today as it ever was. Our time is precious. What we consume needs to add…

Read More
Understanding Your Audience Can Help When Marketing to Scientists

In any type of marketing, there are three universal approaches a person must perform in order to be successful: understand the…

Read More
digital-advertising-best-practices
Digital Marketing Strategy Best Practices Part 2: Big Data In Marketing Innovation

Big data is a complex topic. You can think of big data like visiting a new city. There are seemingly infinite…

Read More
the new digital marketing era
Digital Marketing Strategy Best Practices Part 1: The New Era of Digital Advertising

Digital marketing strategy has evolved and with it the evolution of using big data. With the constant advance of technology and…

Read More