In: Digital Marketing

Marketing Rules to Follow During Uncertain Economic Times

While uncertainty is reigning during the current global pandemic, economic indicators are pointing to a coming recession. Despite this turbulence, marketing should remain an integral part of your business. Read our advice for positioning your business to beat a recession.

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Finding Flowers After the Storm: How to Optimize Your Time and Prepare Your Business for Re-Entry

The coronavirus has impacted businesses in ways that we may have never anticipated. However, you can take this inherently negative situation and look at it as motivation to consider and develop new strategies you could put in place now to maximize your company’s re-entry. Here are a few ideas to get you prepped.

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2020 Excitement and Digital Intrigue at CG Life: What Will this Year Bring?

CG Life’s multi-disciplinary marketing & communications team discusses what events, trends, & practices they are excited for in 2020.

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The Inner Workings of a Life Science Marketing Agency

Editor’s note: Marketing and communications roles continue to evolve and branch out in strange and unfamiliar ways. For people just joining…

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How to Grow Your Audience: Lessons from a Digital Newsroom

“Owned media.” That’s another way to frame content marketing. Instead of trying to earn coverage through public relations or buy coverage…

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2019 Marketing Strategy: Designing an Effective 2019 Paid Media Plan

It’s Q4 2018, and in my experience, that means a mad dash to the finish trying to finalize paid media plans…

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PPC Strategy: Should I Bid On My Own Branded Keywords?

Tl;dr yes. At CG Life, because we’ve been doing PPC strategy and paid search campaigns for our clients since what feels…

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B2B Content Is Still King, But Strategy Rules The Kingdom

Content is still king. As true today as it ever was. Our time is precious. What we consume needs to add…

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Understanding Your Audience Can Help When Marketing to Scientists

In any type of marketing, there are three universal approaches a person must perform in order to be successful: understand the…

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Digital Marketing Strategy Best Practices Part 2: Big Data In Marketing Innovation

Big data is a complex topic. You can think of big data like visiting a new city. There are seemingly infinite…

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