Digital Marketing Archives | CG Life | Life Science and Healthcare Marketing Agency

Our Guidelines to Gain Strategic Marketing Value Through AI and Emerging Technologies

AI is changing the way the world works. From ChatGPT to Google’s new Search Labs, the power that AI has to enhance our work is powerful, but that doesn’t mean it can ever truly replace the human mind.

Marketing Rules to Follow During Uncertain Economic Times

While uncertainty is reigning during the current global pandemic, economic indicators are pointing to a coming recession. Despite this turbulence, marketing should remain an integral part of your business. Read our advice for positioning your business to beat a recession.

CG Life San Diego & The Market Element Dinner in Chicago

2020 Excitement and Digital Intrigue at CG Life: What Will this Year Bring?

CG Life’s multi-disciplinary marketing & communications team discusses what events, trends, & practices they are excited for in 2020.

How to Grow Your Audience: Lessons from a Digital Newsroom

“Owned media.” That’s another way to frame content marketing. Instead of trying to earn coverage through public relations or buy coverage…

PPC Strategy: Should I Bid On My Own Branded Keywords?

Tl;dr yes. At CG Life, because we’ve been doing PPC strategy and paid search campaigns for our clients since what feels…

6 Ways to Maximize Your Marketing and Content Strategy for 2022

In this blog, we discuss 6 important factors you should consider when planning your 2022 marketing strategy.

Finding Flowers After the Storm: How to Optimize Your Time and Prepare Your Business for Re-Entry

The coronavirus has impacted businesses in ways that we may have never anticipated. However, you can take this inherently negative situation and look at it as motivation to consider and develop new strategies you could put in place now to maximize your company’s re-entry. Here are a few ideas to get you prepped.