Marketing Challenges Archives | CG Life | Life Science and Healthcare Marketing Agency

How to Get the Most Out of Your Reduced 2021 Marketing Budget

How to Maximize a Lean 2021 Marketing Budget [Downloadable]

2021 could be the year of the shrinking marketing budget. When the funds are running down, how do you make the best of what’s still around? We asked the leaders of CG Life’s marketing disciplines how best to allocate limited budgets in their areas of expertise. Here is their advice to you!

Forecasting Life Science and Healthcare Sales in a Post-Pandemic World

To better understand how how life science and healthcare sales have been affected by our new “normal,” we sat down with a number of sales managers to hear their predictions for the long-term outlook of their efforts. Within, read about some key trends and adaptation insights collected from our conversations.

Marketing Rules to Follow During Uncertain Economic Times

While uncertainty is reigning during the current global pandemic, economic indicators are pointing to a coming recession. Despite this turbulence, marketing should remain an integral part of your business. Read our advice for positioning your business to beat a recession.

Crisis Communications: Advice for Sharing Information in Critical Situations

Many companies realize they need a crisis communications plan when they are smack dab in the middle of a crisis. With a level head and some of our helpful tips to drive a strategic approach, you can master communications in difficult times, even a global pandemic.

With Coronavirus Uncertainties, What Is Your Trade Show Contingency Plan?

Do you have a trade show and conference contingency plan in preparation for coronavirus cancelations? Check out our top recommendations for pivoting your marketing in a new, fruitful direction during this uncertain period.

5 Things Sales Teams Can Do Right Now to Help Marketing Efforts

Sales teams can utilize their additional bandwidth and their skillset to make marketing efforts more effective and helpful to potential customers. Here are 5 things your sales team can do when in-person visits are on hold to help your marketing team generate qualified leads.

CG Life Media Survey: Public Relations During a Pandemic

The CG Life PR team polled their media network to better understand the changing work environment of journalism. Within, find some of the key learnings from our survey results.

Finding Flowers After the Storm: How to Optimize Your Time and Prepare Your Business for Re-Entry

The coronavirus has impacted businesses in ways that we may have never anticipated. However, you can take this inherently negative situation and look at it as motivation to consider and develop new strategies you could put in place now to maximize your company’s re-entry. Here are a few ideas to get you prepped.

Tips for Communicating With Your Team While Working From Home

Internal communication strategies are rooted in promoting effective communications among people within a company. Learn tips that help you effectively connect your team while working from home.

Stock photo of 5 scientist mixing random fluids

Accelerating the Demise of Science Marketing Clichés

We’re all guilty of at least one or two corny science marketing infringements, but some of us really lean into it. You know who you are. You’re so busy ‘accelerating’ ‘cutting-edge’ research and highlighting ‘novel and robust’ data that you don’t have time to birth something a bit different. We get it. So, what’s the solution?

In: Marketing Challenges