In: Marketing Strategy

Marketing Rules to Follow During Uncertain Economic Times

While uncertainty is reigning during the current global pandemic, economic indicators are pointing to a coming recession. Despite this turbulence, marketing should remain an integral part of your business. Read our advice for positioning your business to beat a recession.

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Private Investment and Science: How Marketing & Communications Can Bridge Two Worlds

To encourage science funding and guide investor groups towards successful investment (either for the first time or to expand their existing portfolio), we discuss a few common pitfalls encountered when these worlds collide and how a science marketing and communications strategy often functions as a natural interface between investors and scientific founders.

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Marketing Lessons for Life Science Startups: Three Areas of Focus

Recently, I had the privilege of visiting the University of Illinois in Champaign-Urbana to speak to a group of young scientists…

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The Inner Workings of a Life Science Marketing Agency

Editor’s note: Marketing and communications roles continue to evolve and branch out in strange and unfamiliar ways. For people just joining…

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How to Incorporate Evergreen Content into Your Life Science Content Marketing Strategy

The ability to self-publish content instantly, with the click of a mouse, can be a blessing: it means that anyone can…

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Long Form Content Or Short Form Content: How Long Should Your Content Be?

A frequent question we get from clients is about long form content vs. short form content, and which is better for…

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2019 Marketing Strategy: Audience and Target Market Research

You may have noticed my colleagues at CG Life have been dropping some strong marketing knowledge recently in a series of…

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2019 Marketing Strategy: Designing an Effective 2019 Paid Media Plan

It’s Q4 2018, and in my experience, that means a mad dash to the finish trying to finalize paid media plans…

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Your 2019 PR Plan: Trade Show Success Strategies

New year, new you, new marketing and PR plan, right? No doubt, most marketers are well into 2019 planning, setting goals…

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Six Things Your PR Team Wishes the CEO Understood

I recently read a blog post summarizing advice to agencies about what the C-suite wishes their PR team or agency understood….

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