In: Marketing Strategy

science-startup-marketing-lessons
Marketing Lessons for Life Science Startups: Three Areas of Focus

Recently, I had the privilege of visiting the University of Illinois in Champaign-Urbana to speak to a group of young scientists…

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The Inner Workings of a Life Science Marketing Agency

Editor’s note: Marketing and communications roles continue to evolve and branch out in strange and unfamiliar ways. For people just joining…

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Evergreen-Content-in-Your-Life-Science-Content-Marketing-Strategy
How to Incorporate Evergreen Content into Your Life Science Content Marketing Strategy

The ability to self-publish content instantly, with the click of a mouse, can be a blessing: it means that anyone can…

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How-Long-Should_My-Content_Be
Long Form Content Or Short Form Content: How Long Should Your Content Be?

A frequent question we get from clients is about long form content vs. short form content, and which is better for…

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Steve-Johnson-Marketing-Target-Audience
2019 Marketing Strategy: Audience and Target Market Research

You may have noticed my colleagues at CG Life have been dropping some strong marketing knowledge recently in a series of…

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Media Planning
2019 Marketing Strategy: Designing an Effective 2019 Paid Media Plan

It’s Q4 2018, and in my experience, that means a mad dash to the finish trying to finalize paid media plans…

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Trade Show strategy
Your 2019 PR Plan: Trade Show Success Strategies

New year, new you, new marketing and PR plan, right? No doubt, most marketers are well into 2019 planning, setting goals…

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What-the-CEO-should-know-about-PR
Six Things Your PR Team Wishes the CEO Understood

I recently read a blog post summarizing advice to agencies about what the C-suite wishes their PR team or agency understood….

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Jeremiah_Worth_measuring-marketing-success
Measuring Marketing Performance: Setting Goals and Keeping Score

It’s a simple question. Was your organization’s 2018 marketing plan a success? Your honest answer may be “Our company did well,…

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Karen_Sparks-defining-marketing-messages
2019 Marketing Plan: Defining Core Marketing Messaging

One important step in the development of a 2019 strategic marketing plan is alignment on marketing messaging. While your corporate positioning…

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