In: Marketing Strategy

Magnify Your Marketing and Public Relations with a Strategic Editorial Calendar

The media landscape is extremely noisy, yet your job is to figure out how to generate visibility for your organization. So, how do you set your company up for maximum media coverage in the upcoming year? Start by building an editorial calendar for your organization with help from this blog!

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5 Things Sales Teams Can Do Right Now to Help Marketing Efforts

Sales teams can utilize their additional bandwidth and their skillset to make marketing efforts more effective and helpful to potential customers. Here are 5 things your sales team can do when in-person visits are on hold to help your marketing team generate qualified leads.

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Marketing Rules to Follow During Uncertain Economic Times

While uncertainty is reigning during the current global pandemic, economic indicators are pointing to a coming recession. Despite this turbulence, marketing should remain an integral part of your business. Read our advice for positioning your business to beat a recession.

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Private Investment and Science: How Marketing & Communications Can Bridge Two Worlds

To encourage science funding and guide investor groups towards successful investment (either for the first time or to expand their existing portfolio), we discuss a few common pitfalls encountered when these worlds collide and how a science marketing and communications strategy often functions as a natural interface between investors and scientific founders.

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Marketing Lessons for Life Science Startups: Three Areas of Focus

Recently, I had the privilege of visiting the University of Illinois in Champaign-Urbana to speak to a group of young scientists…

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The Inner Workings of a Life Science Marketing Agency

Editor’s note: Marketing and communications roles continue to evolve and branch out in strange and unfamiliar ways. For people just joining…

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How to Incorporate Evergreen Content into Your Life Science Content Marketing Strategy

The ability to self-publish content instantly, with the click of a mouse, can be a blessing: it means that anyone can…

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Long Form Content Or Short Form Content: How Long Should Your Content Be?

A frequent question we get from clients is about long form content vs. short form content, and which is better for…

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2019 Marketing Strategy: Audience and Target Market Research

You may have noticed my colleagues at CG Life have been dropping some strong marketing knowledge recently in a series of…

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2019 Marketing Strategy: Designing an Effective 2019 Paid Media Plan

It’s Q4 2018, and in my experience, that means a mad dash to the finish trying to finalize paid media plans…

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