In: Marketing Strategy
The Inner Workings of a Life Science Marketing Agency
Editor’s note: Marketing and communications roles continue to evolve and branch out in strange and unfamiliar ways. For people just joining…
Read More
Long Form Content Or Short Form Content: How Long Should Your Content Be?
A frequent question we get from clients is about long form content vs. short form content, and which is better for…
Read More
2019 Marketing Strategy: Designing an Effective 2019 Paid Media Plan
It’s Q4 2018, and in my experience, that means a mad dash to the finish trying to finalize paid media plans…
Read More
Six Things Your PR Team Wishes the CEO Understood
I recently read a blog post summarizing advice to agencies about what the C-suite wishes their PR team or agency understood….
Read More
2019 Marketing Plan: Defining Core Marketing Messaging
One important step in the development of a 2019 strategic marketing plan is alignment on marketing messaging. While your corporate positioning…
Read More
How to Incorporate Evergreen Content into Your Life Science Content Marketing Strategy
The ability to self-publish content instantly, with the click of a mouse, can be a blessing: it means that anyone can…
Read More
2019 Marketing Strategy: Audience and Target Market Research
You may have noticed my colleagues at CG Life have been dropping some strong marketing knowledge recently in a series of…
Read More
Your 2019 PR Plan: Trade Show Success Strategies
New year, new you, new marketing and PR plan, right? No doubt, most marketers are well into 2019 planning, setting goals…
Read More
Measuring Marketing Performance: Setting Goals and Keeping Score
It’s a simple question. Was your organization’s 2018 marketing plan a success? Your honest answer may be “Our company did well,…
Read More
Marketing Tips: 5 Things You Can Do Right Now
Incredibly, 2019 is here, which means along with budget and project planning you need to launch your 2019 marketing plan. We…
Read More