In: Marketing Tactics

6 Ways to Maximize Your Marketing and Content Strategy for 2022

In this blog, we discuss 6 important factors you should consider when planning your 2022 marketing strategy.

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Science Marketing Lessons from the Real Social Media Influencers: Pets!

We know you’ve seen 100 other science marketing tips articles around the internet, but we bet you’ve never seen one like this! In this blog we discuss the useful new knowledge we’ve gotten from a very exclusive source: pets on social media.

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Marketing Rules to Follow During Uncertain Economic Times

While uncertainty is reigning during the current global pandemic, economic indicators are pointing to a coming recession. Despite this turbulence, marketing should remain an integral part of your business. Read our advice for positioning your business to beat a recession.

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With Coronavirus Uncertainties, What Is Your Trade Show Contingency Plan?

Do you have a trade show and conference contingency plan in preparation for coronavirus cancelations? Check out our top recommendations for pivoting your marketing in a new, fruitful direction during this uncertain period.

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Stock photo of 5 scientist mixing random fluids
Accelerating the Demise of Science Marketing Clichés

We’re all guilty of at least one or two corny science marketing infringements, but some of us really lean into it. You know who you are. You’re so busy ‘accelerating’ ‘cutting-edge’ research and highlighting ‘novel and robust’ data that you don’t have time to birth something a bit different. We get it. So, what’s the solution?

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Clinical Trial Branding: It’s Time to Ditch the License Plate Numbers

There’s a business case to be made for naming and branding a lot of clinical trials. But below, we dive into one aspect of the discussion: How changes to the way clinical trials are being run are increasing the pressure – and the incentives around – naming and branding yours.

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Are Website Cookies Still Useful?

You know what website cookies are. Sometimes referred to as HTTP cookies, they are little bits of code that a website…

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How to Incorporate Evergreen Content into Your Life Science Content Marketing Strategy

The ability to self-publish content instantly, with the click of a mouse, can be a blessing: it means that anyone can…

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Long Form Content Or Short Form Content: How Long Should Your Content Be?

A frequent question we get from clients is about long form content vs. short form content, and which is better for…

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Marketing Begins at Hello: Personalizing Your Elevator Pitch

Marketing trends are evolving, allowing you to be able to connect with your audience on a more personal level throughout your…

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