In: Marketing Tactics

Marketing Rules to Follow During Uncertain Economic Times

While uncertainty is reigning during the current global pandemic, economic indicators are pointing to a coming recession. Despite this turbulence, marketing should remain an integral part of your business. Read our advice for positioning your business to beat a recession.

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With Coronavirus Uncertainties, What Is Your Trade Show Contingency Plan?

Do you have a trade show and conference contingency plan in preparation for coronavirus cancelations? Check out our top recommendations for pivoting your marketing in a new, fruitful direction during this uncertain period.

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Accelerating the Demise of Science Marketing Clichés

We’re all guilty of at least one or two corny science marketing infringements, but some of us really lean into it. You know who you are. You’re so busy ‘accelerating’ ‘cutting-edge’ research and highlighting ‘novel and robust’ data that you don’t have time to birth something a bit different. We get it. So, what’s the solution?

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Clinical Trial Branding: It’s Time to Ditch the License Plate Numbers

There’s a business case to be made for naming and branding a lot of clinical trials. But below, we dive into one aspect of the discussion: How changes to the way clinical trials are being run are increasing the pressure – and the incentives around – naming and branding yours.

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Are Website Cookies Still Useful?

You know what website cookies are. Sometimes referred to as HTTP cookies, they are little bits of code that a website…

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Long Form Content Or Short Form Content: How Long Should Your Content Be?

A frequent question we get from clients is about long form content vs. short form content, and which is better for…

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Marketing Begins at Hello: Personalizing Your Elevator Pitch

Marketing trends are evolving, allowing you to be able to connect with your audience on a more personal level throughout your…

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2019 Marketing Strategy: Ensuring Your Marketing Team has the Marketing Skills to Succeed

If you’ve followed our Marketing Strategy series over the past few months, then congratulations! You’re now an elite, badass marketing superhero…

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2019 Marketing Strategy: Audience and Target Market Research

You may have noticed my colleagues at CG Life have been dropping some strong marketing knowledge recently in a series of…

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Media Planning
2019 Marketing Strategy: Designing an Effective 2019 Paid Media Plan

It’s Q4 2018, and in my experience, that means a mad dash to the finish trying to finalize paid media plans…

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