In: Marketing Tactics

Stock photo of 5 scientist mixing random fluids
Accelerating the Demise of Science Marketing Clichés

We’re all guilty of at least one or two corny science marketing infringements, but some of us really lean into it. You know who you are. You’re so busy ‘accelerating’ ‘cutting-edge’ research and highlighting ‘novel and robust’ data that you don’t have time to birth something a bit different. We get it. So, what’s the solution?

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Clinical Trial Branding: It’s Time to Ditch the License Plate Numbers

There’s a business case to be made for naming and branding a lot of clinical trials. But below, we dive into one aspect of the discussion: How changes to the way clinical trials are being run are increasing the pressure – and the incentives around – naming and branding yours.

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Web_Cookies
Are Website Cookies Still Useful?

You know what website cookies are. Sometimes referred to as HTTP cookies, they are little bits of code that a website…

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How-Long-Should_My-Content_Be
Long Form Content Or Short Form Content: How Long Should Your Content Be?

A frequent question we get from clients is about long form content vs. short form content, and which is better for…

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Marketing Begins at Hello: Personalizing Your Elevator Pitch

Marketing trends are evolving, allowing you to be able to connect with your audience on a more personal level throughout your…

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2019 Marketing Strategy: Ensuring Your Marketing Team has the Marketing Skills to Succeed

If you’ve followed our Marketing Strategy series over the past few months, then congratulations! You’re now an elite, badass marketing superhero…

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Steve-Johnson-Marketing-Target-Audience
2019 Marketing Strategy: Audience and Target Market Research

You may have noticed my colleagues at CG Life have been dropping some strong marketing knowledge recently in a series of…

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Media Planning
2019 Marketing Strategy: Designing an Effective 2019 Paid Media Plan

It’s Q4 2018, and in my experience, that means a mad dash to the finish trying to finalize paid media plans…

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Measuring Marketing Performance: Setting Goals and Keeping Score

It’s a simple question. Was your organization’s 2018 marketing plan a success? Your honest answer may be “Our company did well,…

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Marketing Tips: 5 Things You Can Do Right Now

Incredibly, 2019 is here, which means along with budget and project planning you need to launch your 2019 marketing plan. We…

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