In: Measurement & Analytics

How to Maximize a Lean 2021 Marketing Budget [Downloadable]

2021 could be the year of the shrinking marketing budget. When the funds are running down, how do you make the best of what’s still around? We asked the leaders of CG Life’s marketing disciplines how best to allocate limited budgets in their areas of expertise. Here is their advice to you!

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Measuring Marketing Performance: Setting Goals and Keeping Score

It’s a simple question. Was your organization’s 2018 marketing plan a success? Your honest answer may be “Our company did well,…

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