In: Media

How to Give a Masterful Media Interview in the Life Sciences

There are risks to engaging public audiences in any form. Media interviews can feel treacherous, but with preparation you can crush it. Learn how life science companies can nail their interviews in this blog.

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Magnify Your Marketing and Public Relations with a Strategic Editorial Calendar

The media landscape is extremely noisy, yet your job is to figure out how to generate visibility for your organization. So, how do you set your company up for maximum media coverage in the upcoming year? Start by building an editorial calendar for your organization with help from this blog!

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How to Put Science Under Scrutiny: A Guide to Critically Evaluating Information

At CG Life, we have to tackle new scientific topics on a weekly, sometimes daily, basis. This blog post discusses different sources of scientific information and the tactics we use to exercise our critical comprehension skills and prioritize scientific information to rapidly become well-informed.

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Science Communication has changed forever
Has the Global Pandemic Changed Science Communication Forever?

Turns out, a global pandemic brings both significant attention and change to the scientific community. Shocker, we know! As a result, has science communication changed forever? Yes! Find out how!

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Presenting during a Virtual Event
How to Make the Most of Virtual Trade Shows, Events, and Conferences

Virtual trade shows, events, and conferences are here to stay. Even still, it may be difficult to adjust to this growing form of virtual communication and networking. Get yourself virtual event ready with this blog.

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CG Life makes MM&M Top 100 Agency
CG Life Makes MM&M Top 100 Healthcare Agencies: Time for Matching Tattoos?

We made MM&M’s top 100 North American Healthcare agencies of 2020! Time for the team to get some matching tattoos!

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CG Life Media Survey: Public Relations During a Pandemic

The CG Life PR team polled their media network to better understand the changing work environment of journalism. Within, find some of the key learnings from our survey results.

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Artfully Adapting Your Media Outreach Strategy To Weather Uncertain Times

To say that these are unprecedented times is an understatement. How do we go about media relations at a time like this? Here are six ways to adapt your media outreach through mutual respect and kindness.

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The Anatomy of a Media Pitch

There is nothing more satisfying to a public relations professional than an editor saying “yes!” to their pitch. But garnering that…

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Do You Speak Science?

Healthcare has experienced a self-rediscovery. Tools and technologies that were once exclusive to the lab are now being applied in new…

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