In: Media

The Anatomy of a Media Pitch

There is nothing more satisfying to a public relations professional than an editor saying “yes!” to their pitch. But garnering that…

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Do You Speak Science?

Healthcare has experienced a self-rediscovery. Tools and technologies that were once exclusive to the lab are now being applied in new…

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What Europe’s Tightened Rules for Personal Data Mean for Marketers

In April 2016, the European Union passed a new regulation called the General Data Protection Regulation (GDPR). The regulation, which is…

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San Diego Conference Guide: Your Guide to Navigating ‘America’s Finest City’

Welcome to San Diego! If you’re here for business, then you’re probably aware that it’s one of the top life science…

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Global Science Marketing: Expanding Your Presence Across the Globe

With online communities and communication across labs increasing, science companies find themselves crossing national borders to establish an international presence. There…

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Untapped Marketing: Corporate Sponsorship for Charity Events

Sponsoring an event for a charitable organization can be a powerful way to raise brand awareness, create positive press, and build…

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Chemchella 2016 Recap

Good music, good food, good drinks and puns. Is there a better way to celebrate the friends of Chempetitive Group? We…

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Secrets of Tradeshow Marketing for Life Science Events

Gone are the days when you could pop up a tradeshow booth, hand out cheap tchotchkes and reel in the leads….

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Context Is Everything: Lessons in Advertising, Media Planning and Buying

One of the “newer” and most talked-about paid media planning and buying practices is contextual advertising. At its core, it has…

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What’s Hot at AACC Clinical Lab Expo 2016: Talking Points for Laboratory Medicine’s Premier Event

The American Association for Clinical Chemistry (AACC) is holding its 68th AACC Annual Meeting & Clinical Lab Expo at the Pennsylvania Convention…

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