In: Media

San Diego Conference Guide: Your Guide to Navigating ‘America’s Finest City’

Welcome to San Diego! If you’re here for business, then you’re probably aware that it’s one of the top life science…

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Global Science Marketing: Expanding Your Presence Across the Globe

With online communities and communication across labs increasing, science companies find themselves crossing national borders to establish an international presence. There…

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Untapped Marketing: Corporate Sponsorship for Charity Events

Sponsoring an event for a charitable organization can be a powerful way to raise brand awareness, create positive press, and build…

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Chemchella 2016 Recap

Good music, good food, good drinks and puns. Is there a better way to celebrate the friends of Chempetitive Group? We…

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Secrets of Tradeshow Marketing for Life Science Events

Gone are the days when you could pop up a tradeshow booth, hand out cheap tchotchkes and reel in the leads….

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Context Is Everything: Lessons in Advertising, Media Planning and Buying

One of the “newer” and most talked-about paid media planning and buying practices is contextual advertising. At its core, it has…

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What’s Hot at AACC Clinical Lab Expo 2016: Talking Points for Laboratory Medicine’s Premier Event

The American Association for Clinical Chemistry (AACC) is holding its 68th AACC Annual Meeting & Clinical Lab Expo at the Pennsylvania Convention…

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Going to BIO? Top 5 Things to Do While You’re in San Francisco

The BIO International Convention brings together more 15,000 biotechnology and pharma leaders for several days of intensive networking to discover new…

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The Road to Analytica 2016

Location: International Congress Center München (ICM) Foreigners dub Munich “the city of laptops and Lederhosen,” with its thriving tech industry juxtaposed…

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The Fine and Specialty Chemical Industry Takes New Orleans by Storm

Chempetitive Group participated in InformEx 2016 in New Orleans, February 2-4. For more than 30 years, InformEx has brought together decision…

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