In: Media
Do You Speak Science?
Healthcare has experienced a self-rediscovery. Tools and technologies that were once exclusive to the lab are now being applied in new…
Read MoreSan Diego Conference Guide: Your Guide to Navigating ‘America’s Finest City’
Welcome to San Diego! If you’re here for business, then you’re probably aware that it’s one of the top life science…
Read MoreUntapped Marketing: Corporate Sponsorship for Charity Events
Sponsoring an event for a charitable organization can be a powerful way to raise brand awareness, create positive press, and build…
Read MoreSecrets of Tradeshow Marketing for Life Science Events
Gone are the days when you could pop up a tradeshow booth, hand out cheap tchotchkes and reel in the leads….
Read MoreWhat’s Hot at AACC Clinical Lab Expo 2016: Talking Points for Laboratory Medicine’s Premier Event
The American Association for Clinical Chemistry (AACC) is holding its 68th AACC Annual Meeting & Clinical Lab Expo at the Pennsylvania Convention…
Read MoreWhat Europe’s Tightened Rules for Personal Data Mean for Marketers
In April 2016, the European Union passed a new regulation called the General Data Protection Regulation (GDPR). The regulation, which is…
Read MoreGlobal Science Marketing: Expanding Your Presence Across the Globe
With online communities and communication across labs increasing, science companies find themselves crossing national borders to establish an international presence. There…
Read MoreChemchella 2016 Recap
Good music, good food, good drinks and puns. Is there a better way to celebrate the friends of Chempetitive Group? We…
Read MoreContext Is Everything: Lessons in Advertising, Media Planning and Buying
One of the “newer” and most talked-about paid media planning and buying practices is contextual advertising. At its core, it has…
Read MoreGoing to BIO? Top 5 Things to Do While You’re in San Francisco
The BIO International Convention brings together more 15,000 biotechnology and pharma leaders for several days of intensive networking to discover new…
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