In: Paid Media

How to Get the Most Out of Your Reduced 2021 Marketing Budget
How to Maximize a Lean 2021 Marketing Budget [Downloadable]

2021 could be the year of the shrinking marketing budget. When the funds are running down, how do you make the best of what’s still around? We asked the leaders of CG Life’s marketing disciplines how best to allocate limited budgets in their areas of expertise. Here is their advice to you!

Read More
Web_Cookies
Are Website Cookies Still Useful?

You know what website cookies are. Sometimes referred to as HTTP cookies, they are little bits of code that a website…

Read More
What Google Chrome Ad Blocker Means for Your Marketing Strategy

What impact will the February 15 release of web browser Google Chrome ad blocker have on your marketing strategy, and what…

Read More
The Inner Workings of a Life Science Marketing Agency

Editor’s note: Marketing and communications roles continue to evolve and branch out in strange and unfamiliar ways. For people just joining…

Read More
Media Planning
2019 Marketing Strategy: Designing an Effective 2019 Paid Media Plan

It’s Q4 2018, and in my experience, that means a mad dash to the finish trying to finalize paid media plans…

Read More
The New World of Measuring Digital Advertising: Viewability, Analytics, and A/B Testing

You’ve already paid for banner ads and leaderboards. But what happens when your target audience installs ad blocking software—or simply never…

Read More