In: Paid Media

Are Website Cookies Still Useful?

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You know what website cookies are. Sometimes referred to as HTTP cookies, they are little bits of code that a website…

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2019 Marketing Strategy: Designing an Effective 2019 Paid Media Plan

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It’s Q4 2018, and in my experience, that means a mad dash to the finish trying to finalize paid media plans…

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What Google Chrome Ad Blocker Means for Your Marketing Strategy

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What impact will the February 15 release of web browser Google Chrome ad blocker have on your marketing strategy, and what…

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The New World of Measuring Digital Advertising: Viewability, Analytics, and A/B Testing

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You’ve already paid for banner ads and leaderboards. But what happens when your target audience installs ad blocking software—or simply never…

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