In: Paid Media

Web_Cookies
Are Website Cookies Still Useful?

You know what website cookies are. Sometimes referred to as HTTP cookies, they are little bits of code that a website…

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Media Planning
2019 Marketing Strategy: Designing an Effective 2019 Paid Media Plan

It’s Q4 2018, and in my experience, that means a mad dash to the finish trying to finalize paid media plans…

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What Google Chrome Ad Blocker Means for Your Marketing Strategy

What impact will the February 15 release of web browser Google Chrome ad blocker have on your marketing strategy, and what…

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The New World of Measuring Digital Advertising: Viewability, Analytics, and A/B Testing

You’ve already paid for banner ads and leaderboards. But what happens when your target audience installs ad blocking software—or simply never…

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