In: Paid Media
How to Maximize a Lean 2021 Marketing Budget [Downloadable]
2021 could be the year of the shrinking marketing budget. When the funds are running down, how do you make the best of what’s still around? We asked the leaders of CG Life’s marketing disciplines how best to allocate limited budgets in their areas of expertise. Here is their advice to you!
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Are Website Cookies Still Useful?
You know what website cookies are. Sometimes referred to as HTTP cookies, they are little bits of code that a website…
Read MoreWhat Google Chrome Ad Blocker Means for Your Marketing Strategy
What impact will the February 15 release of web browser Google Chrome ad blocker have on your marketing strategy, and what…
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The Inner Workings of a Life Science Marketing Agency
Editor’s note: Marketing and communications roles continue to evolve and branch out in strange and unfamiliar ways. For people just joining…
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2019 Marketing Strategy: Designing an Effective 2019 Paid Media Plan
It’s Q4 2018, and in my experience, that means a mad dash to the finish trying to finalize paid media plans…
Read MoreThe New World of Measuring Digital Advertising: Viewability, Analytics, and A/B Testing
You’ve already paid for banner ads and leaderboards. But what happens when your target audience installs ad blocking software—or simply never…
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