In: Pharmaceuticals

A New Sheriff in Town—What Can the Life Sciences Expect from a Biden White House?

We’ve all had enough of talk of the past! Let’s look at what the future might hold for the life science industry – and its marketers – under the policy changes promised by the newly-minted Biden Administration.

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Looking Back at the Trump Administration’s Impact on the Life Science Industry

Four years ago, Erik Clausen, CG Life Managing Partner, predicted the Trump Administration’s impact on the Life Sciences and it’s marketers (like us). Find if he was right in this blog!

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Intellectual Property Rights Fuel Innovation, But What’s Their Place In A Public Health Crisis?

COVID-19 has changed innumerable things including intellectual property conversations. See how a potential 2021 shift in IP ideology compares to a similar public health crisis in 2001.

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Magnify Your Marketing and Public Relations with a Strategic Editorial Calendar

The media landscape is extremely noisy, yet your job is to figure out how to generate visibility for your organization. So, how do you set your company up for maximum media coverage in the upcoming year? Start by building an editorial calendar for your organization with help from this blog!

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CG Life makes MM&M Top 100 Agency
CG Life Makes MM&M Top 100 Healthcare Agencies: Time for Matching Tattoos?

We made MM&M’s top 100 North American Healthcare agencies of 2020! Time for the team to get some matching tattoos!

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Medical-benefits-of-CBD
The Medical Benefits of CBD: Real, or Just Hype?

There’s a health food store in my neighborhood that’s been there for ages, and I never looked twice at it until…

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Dreams For J.P. Morgan Healthcare Conference & Biotech Showcase Week
Dreams that Might Come True During J.P. Morgan Healthcare Conference & Biotech Showcase Week

You’ve spent months getting your Biotech Showcase game plan and J.P. Morgan conference strategy ready for biotech’s “big show” – that…

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who-owns-your-genetic-data?
23andMe Sold Your Genetic Data to GSK: What this Means for You, Your Data, and Your Health

Earlier this summer, the often-scrutinized at-home genetic testing company 23andMe sold genetic data from five million customers to the pharmaceutical company…

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Core Philosophies At CG Life: A Look Inside A Life Science Marketing Agency

When terms like “fake news” and “alternative facts” start to fill our day-to-day lexicon, honesty and transparency can seem like rare…

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How To Write to Experts…About Something They’re Not An Expert In
How To Write to Experts…About Something They’re Not An Expert In

If you are working in marketing for a life science or healthcare company, chances are, you are writing to a pretty…

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