A New Sheriff in Town—What Can the Life Sciences Expect from a Biden White House?
We’ve all had enough of talk of the past! Let’s look at what the future might hold for the life science industry – and its marketers – under the policy changes promised by the newly-minted Biden Administration.Read More
Intellectual Property Rights Fuel Innovation, But What’s Their Place In A Public Health Crisis?
COVID-19 has changed innumerable things including intellectual property conversations. See how a potential 2021 shift in IP ideology compares to a similar public health crisis in 2001.Read More
CG Life Makes MM&M Top 100 Healthcare Agencies: Time for Matching Tattoos?
We made MM&M’s top 100 North American Healthcare agencies of 2020! Time for the team to get some matching tattoos!Read More
Dreams that Might Come True During J.P. Morgan Healthcare Conference & Biotech Showcase Week
You’ve spent months getting your Biotech Showcase game plan and J.P. Morgan conference strategy ready for biotech’s “big show” – that…Read More
Core Philosophies At CG Life: A Look Inside A Life Science Marketing Agency
When terms like “fake news” and “alternative facts” start to fill our day-to-day lexicon, honesty and transparency can seem like rare…Read More
Looking Back at the Trump Administration’s Impact on the Life Science Industry
Four years ago, Erik Clausen, CG Life Managing Partner, predicted the Trump Administration’s impact on the Life Sciences and it’s marketers (like us). Find if he was right in this blog!Read More
Magnify Your Marketing and Public Relations with a Strategic Editorial Calendar
The media landscape is extremely noisy, yet your job is to figure out how to generate visibility for your organization. So, how do you set your company up for maximum media coverage in the upcoming year? Start by building an editorial calendar for your organization with help from this blog!Read More
23andMe Sold Your Genetic Data to GSK: What this Means for You, Your Data, and Your Health
Earlier this summer, the often-scrutinized at-home genetic testing company 23andMe sold genetic data from five million customers to the pharmaceutical company…Read More
How To Write to Experts…About Something They’re Not An Expert In
If you are working in marketing for a life science or healthcare company, chances are, you are writing to a pretty…Read More