In: Pharmaceuticals

Magnify Your Marketing and Public Relations with a Strategic Editorial Calendar

The media landscape is extremely noisy, yet your job is to figure out how to generate visibility for your organization. So, how do you set your company up for maximum media coverage in the upcoming year? Start by building an editorial calendar for your organization with help from this blog!

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CG Life Makes MM&M Top 100 Healthcare Agencies: Time for Matching Tattoos?

We made MM&M’s top 100 North American Healthcare agencies of 2020! Time for the team to get some matching tattoos!

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The Medical Benefits of CBD: Real, or Just Hype?

There’s a health food store in my neighborhood that’s been there for ages, and I never looked twice at it until…

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Dreams that Might Come True During J.P. Morgan Healthcare Conference & Biotech Showcase Week

You’ve spent months getting your Biotech Showcase game plan and J.P. Morgan conference strategy ready for biotech’s “big show” – that…

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23andMe Sold Your Genetic Data to GSK: What this Means for You, Your Data, and Your Health

Earlier this summer, the often-scrutinized at-home genetic testing company 23andMe sold genetic data from five million customers to the pharmaceutical company…

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Core Philosophies At CG Life: A Look Inside A Life Science Marketing Agency

When terms like “fake news” and “alternative facts” start to fill our day-to-day lexicon, honesty and transparency can seem like rare…

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How To Write to Experts…About Something They’re Not An Expert In
How To Write to Experts…About Something They’re Not An Expert In

If you are working in marketing for a life science or healthcare company, chances are, you are writing to a pretty…

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Great Minds Think Similarly: The Pros and Cons of Biosimilars

Ever wish you could replicate the taste of that $200 bottle of wine that has been aged to perfection over the…

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It’s like Finding Money: Repurposing Content Marketing

Being very deliberate about creating specific content based on a buyer’s journey, and then distributing said content, might not necessarily be…

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Choose Your Own Marketing Adventure in “Marketing Survival”

Don’t you wish that you could simply get a 2nd chance on some of your life science marketing decisions? There are…

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