Pharmaceuticals Archives | Page 2 of 4 | CG Life | Life Science and Healthcare Marketing Agency

Great Minds Think Similarly: The Pros and Cons of Biosimilars

Ever wish you could replicate the taste of that $200 bottle of wine that has been aged to perfection over the…

Choose Your Own Marketing Adventure in “Marketing Survival”

Don’t you wish that you could simply get a 2nd chance on some of your life science marketing decisions? There are…

Selecting the Right Investment Bank to Take Your Company Public

Taking a company public is a momentous milestone in the growth of a life science or healthcare company. Whether or not…

Gene Editing with CRISPR Technology: Keeping the Focus on Patients

Ever since a proof-of-concept paper was published in 2012, the gene-editing technique CRISPR-Cas9 has been making waves as a major scientific…

A Bright Future for Pharma and Biotech in 2016

Before 2016 even officially kicked off, the life sciences industry received an early present to the tune of $32 billion. The…

It’s like Finding Money: Repurposing Content Marketing

Being very deliberate about creating specific content based on a buyer’s journey, and then distributing said content, might not necessarily be…

What You Cared About in 2017

This past year was filled with just as many “Woah, that’s awesome” moments as “Wait, is this actually happening?” ones. Through…

iBIO IndEx 2017: Amid Political Uncertainty, Industry Collaboration Is Key to Advancement

The effects of technological advances and an uncertain political environment were the focus of this year’s Illinois Biotechnology Innovation Organization (iBIO)…

Global Science Marketing: Expanding Your Presence Across the Globe

With online communities and communication across labs increasing, science companies find themselves crossing national borders to establish an international presence. There…