In: Pharmaceuticals

How to Make Twitter Not Fun

Make no mistake. Twitter can be a fun and effective vehicle for engaging with the people who influence your company’s success….

Read More
5 Best Tactics for Writing Lists Readers Can’t Refuse

The online publishing world seems to be going bananas (b-a-n-a-n-a-s) for list-based articles and blog posts. Why? It’s all about the…

Read More
Usability: Making Better Websites with Dead Simple User Experience

Let’s get something straight: We’re all marketing to humans. Yes, customers’ perspectives, experiences and industries may differ — even within the…

Read More
Replacing Adderall: Medicines to Change the World (Part I)

It’s a sad beginning to my series on medications set to change society and the way we live our lives. Shares…

Read More
When Over-sharing Is a Good Thing: Health Goes Social

Facebook newsfeeds have become a standard outlet for sharing and reading health updates. From migraines to broken bones, people have become…

Read More
Life-science-finance-a-palooza

One could make an easy argument that the action in San Francisco this week is as good a prognosticator as there…

Read More
What Can the Shirley Sherrod Story Tell Us All About Judging the FDA

In June, the FDA sent letters to consumer genotyping companies—the companies that analyze your spit and tell you what diseases you’re…

Read More